Susan Guillory

47 posts

Susan Guillory is a Senior Content Writer for Nav, which helps small business owners find the best business credit cards and best business loans. She’s written books on business and travel, and blogs about small business on sites including Forbes, AllBusiness and The Marketing Eggspert Blog.

Holiday Season: 7 Ways to Knock Your Customers’ Socks Off

While you should be working to dazzle your customers year round, the holiday season represents a significant opportunity for you to really capture their attention. Here are some strategies you can use to make sure you...

bySusan Guillory

December 13, 2016

How to Get More Bang for Your Buck with Content Marketing

Content marketing is a buzzword in the business world these days, and it can be challenging to get the results you could get a few years ago when there was less competition. Sure, you’re writing...

bySusan Guillory

November 22, 2016

12 Online Small Business Resources to Help You Grow

We live in a digital world, which, in many ways, makes it easier to run a business. Whether you live in a major city chock full of resources dedicated to small businesses, or you live...

bySusan Guillory

September 7, 2016

Marketing Plan: 7 Common Mistakes Entrepreneurs Make

If you’re ranking the importance of documents you need to successfully start and grow a business, your marketing plan is up near the top of the list. And yet, newbie entrepreneurs often stumble in their...

bySusan Guillory

August 11, 2016

The Dummy-Proof Guide to Marketing

Many entrepreneurs get wrapped around the axle when it comes to marketing. They assume it's over their heads, and therefore simply leave it alone. But take it from me: marketing isn't rocket science, and ignoring...

bySusan Guillory

June 27, 2016

4 Things You’re Doing Wrong in Social Media

I find that I sometimes learn more from other people's mistakes than from their good advice. Believe me: in entrepreneurship, there are a lot of mistakes made. However, being aware of some of the more...

bySusan Guillory

May 9, 2016

4 Things You’re Doing Wrong in Running Your Business

Running your own business seemed like such a fun way to make tons of money, but now you’re scratching your head wondering how it got so hard. And all that money? Where did it go?...

bySusan Guillory

April 26, 2016