Tien Tzuo

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Tien Tzuo, widely recognized as one of the thought leaders in the software-as-a-service industry, founded Zuora in 2007. As Zuora's CEO, Tzuo evangelized the shift to subscription based business models and the complex billing structures they inherit, coining the phrase Subscription Economy. In an effort to empower this new Subscription Economy, Tzuo has spent the past decade working with the best companies in the world to build an award-winning platform powerful and flexible enough to fuel any subscription business. Before Zuora, Tzuo was one of the "original forces" at salesforce.com, joining as employee number 11. In his nine years at salesforce.com, Tzuo built salesforce.com's original billing system and held a variety of executive roles in technology, marketing and strategy organizations, including building out the product management and marketing organization, serving as Chief Marketing Officer and most recently as Chief Strategy Officer. Tzuo holds a bachelor's degree in electrical engineering from Cornell University and a master's in business administration from the Stanford Graduate School of Business.
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Building a Successful Business Using the New Subscription Economy

The following is excerpted from "Subscribed: Why the Subscription Model Will Be Your Company’s Future—and What to Do About It" by Tien Tzuo with permission from Portfolio, an imprint of Penguin Publishing Group, a division of Penguin Random House LLC. Copyright © Tien Tzuo, 2018. All you can fly We all know what flying is...