Drive Website Conversions
Driving conversions is one of the most important things that your website can do to help you build your business. A conversion is an action that you want your site visitors to take, whether an...
Absolutely Amazing Analytics
A final step in building the foundation for your small business website is the leveraging of analytics data to improve your website results. Web analytics is data about your website visitors and their behavior in...
Are All Your Customers Named Melissa? Segment your Audience
“Awesome!” Imagine a 16-year old girl named Melissa visits your shoes website and imagine that this is what she exclaims while on your site. Your website is exactly what she was looking for. Imagine now...
The Cult of Personality…Cultivating the Cult
Amazon.com. Apple. Ben & Jerry’s. Craig’s List. Google. Lexus. Manchester United. Nike. Nordstrom. Seventh Generation. Starbucks. Stonyfield Farm. Target. All brands. All successful. What is it that each of these companies has executed effectively in...
Five Questions to Answer When Creating Your First Website
“Wow, what a great website!” This is what you want your prospective customers to think when they visit your website. So, where do you start when you’ve decided to create your first site? A great...