The Essential Steps for a Successful Startup Launch [Book Excerpt]
The below excerpt is reprinted with permission of the publisher, from “The Ultimate Startup Guide” © 2017 Tom…
Tom Hogan and Carol Broadbent
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Tom Hogan and Carol Broadbent founded Crowded Ocean, Silicon Valley’s top marketing firm for start-ups, in 2008. Hogan has more than 25 years of marketing experience, including roles as vice president of marketing at Oracle, Borland, Lucent, and VitalSigns Software. Broadbent was vice president of corporate marketing at Bay Networks, senior vice president of corporate marketing at Aspect Communications, and director of marketing at Sun Microsystems.