Tom Hogan and Carol Broadbent
Tom Hogan and Carol Broadbent founded Crowded Ocean, Silicon Valley’s top marketing firm for start-ups, in 2008. Hogan has more than 25 years of marketing experience, including roles as vice president of marketing at Oracle, Borland, Lucent, and VitalSigns Software. Broadbent was vice president of corporate marketing at Bay Networks, senior vice president of corporate marketing at Aspect Communications, and director of marketing at Sun Microsystems.
The below excerpt is reprinted with permission of the publisher, from "The Ultimate Startup Guide" © 2017 Tom Hogan and Carol Broadbent. Published by Career Press, Wayne, NJ. 800-227-3371. All rights reserved. What about “just getting it out there?” Companies like Slack and WhatsApp have famously boasted that they spent next to nothing on marketing,...
March 21, 2017