The following is excerpted from the book "Why Startups Fail" by Tom Eisenmann. Copyright © 2021 by Tom Eisenmann. Used by permission of Currency, an imprint of Random House, a division of Penguin Random House LLC....
Tom Eisenmann is the Howard H. Stevenson Professor of Business Administration at Harvard Business School (HBS) and the faculty co-chair of the Arthur Rock Center for Entrepreneurship. Since joining the HBS faculty in 1997, he’s led The Entrepreneurial Manager, an introductory course taught to all first-year MBAs, and launched 14 electives on all aspects of entrepreneurship, including one on startup failure. Eisenmann has authored more than one hundred HBS case studies and his writing has appeared in The Wall Street Journal, Harvard Business Review, and Forbes. He is the author of "Why Startups Fail: The New Roadmap for Entrepreneurial Success."