Victoria Feder is CEO of The Online Marketing Institute (OMI), a leading educator for digital marketing. OMI's mission is to help professionals and companies bridge the digital marketing knowledge gap so they can better execute, drive ROI and build competitive advantage. Victoria has over twenty years of marketing and operational experience. She was a consultant with the Boston Consulting Group and held senior roles in a number of technology, education and marketing startups.
Digital marketing is essential for building brand awareness, generating traffic, converting sales and creating loyal customers—which explains why marketing budgets continue to increase. It’s the best way to achieve growth in a data-driven, digital business world. Since marketing’s influence over revenue is increasing, it only makes sense that everyone in an organization should have some...
August 8, 2017
Have you ever used Amazon’s virtual assistant, Alexa? Ask it a question and you’ll get an answer. Give it a command and it will do the job for you. In another year or two, it might even give you life advice. With this kind of technology already widely available, it may be time to start...
May 5, 2017