Walter Lim

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Walter Lim is the chief content strategist of Cooler Insights, a boutique content and social media marketing agency. A prolific business blogger, he loves to help businesses create, nurture and grow winning brands through storytelling, social media and PR.
Storytelling
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8 Helpful Brand Storytelling Tips for B2B Businesses

Are you trying to generate more interest in your business? Why not tell a story? Since the beginning of time, storytelling has been used by leaders and organizations to transmit information, values and ideas from generation to generation. Storytelling is an effective way to communicate your brand values to your customers in a vivid, emotionally rich...