Has Twitter Lost its Luster?
I’m getting tired of Twitter. There are some days when I don’t log on at all. When I…
5 Small Business Marketing Secrets from Big Box Retailers
Big box retailers like Target and Walmart have marketing down to a science and rarely do they stray…
5 Unusual Holiday Marketing Ideas
The holiday season can be a time of information and activity overload for many people making it difficult…
Gmail Killer? Facebook Rolls Out the Next Evolution in Messages
This morning Facebook announced the rollout of the next evolution of Facebook Messages; a platform that is already…
How to use Facebook “Deals” to Attract New Customers
Facebook recently implemented the “Deals” feature for businesses on Facebook Places, the GPS enabled check-in feature available on…
4 Crazy Myths about Marketing
Before I will work with a company on their marketing strategy, I need to make sure that they…
The Elements of a Personal Brand
Note: This is an excerpt from a presentation that I gave recently for a group of executive level…
Use Social Media to Build Buzz for Your Business
Social media has changed the face of marketing forever. What was once a one-way message pushed from the…
Social Media Marketing: What happens to your social media when the person who’s doing it is gone?
Lately I’ve noticed a problem that I thought was worth bringing up. That is; what happens to your…
5 Ways to Use Foursquare to Market Your Location-Based Business
I’ve been mulling this around since posting the last Foursquare article and thought that there were more practical…
Google Caffeine Means This Marketing Strategy is More Important Than Ever
Just last month Google announced the completion of their new web indexing system called Caffeine. According to Google,…
50 of the Best Twitter Applications and Resources For Small Business Owners
I didn’t like Twitter at first. I thought it was random, and stupid, and a waste of time,…
The One Business Marketing Strategy That Will Cause Customers To Buy More, Refer More and Keep Coming Back for More!
My husband and I love baseball and we’ve always wanted to have season tickets. So during the Arizona…
Social Media Marketing for the Medical Practice
I recently read a fabulous article about social media marketing for dentists by Dr. Jason Lipscomb. The article states…
Marketing Planning Part II: Give Them What They Want
Give ‘Em What They Want, When They Want It Now that you’ve formed a better idea of who…
Building Your Marketing Plan: Who’s Your Ideal Client?
Part I in a Series: Marketing Planning My husband collects baseball caps and at one time had at…
Marketing Planning For Your Startup Business
So you’re getting ready to start your own business; have you thought about your marketing plan? Your marketing…
The Big Marketing Mistake Business Owners Make and How to Avoid it
Have you ever had this happen to you? Several years ago, I attended a business networking function and…
Controversy Sells
Recently, Tempe, Arizona, restaurant, Café Boa, sparked worldwide controversy when they announced the highlight of their Easter menu;…
29 Creative Business Contest Ideas That Will Generate Buzz
Here are 29 creative contest ideas that will build buzz for your business and help you get noticed…