West Stringfellow

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West Stringfellow is the former head of innovation at Amazon, PayPal, Rosetta Stone, Target, Visa and various startups. He's a strong believer that innovation training is essential to not only bolster job growth but create economic and social opportunity. Because of this, he launched HowDo, a free, self-guided innovation training that combines his 20 years of experience with 30,000 hours research into innovation best practices.
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Why Taking a Customer-Centric Approach Significantly Reduces Risks and Increases Your Chance of Success

To build successful businesses, entrepreneurs must fall in love with solving customer problems more than their own ideas. Entrepreneurs often rush to build and test their ideas using the lean startup methodology. They are taught and believe that they should “fail fast.” Unfortunately, most entrepreneurs do a great job failing. Harvard reports that 95% of...