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Google Case Studies
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This Jewelry Store Boosts its Holiday Traffic with Google My Business
Werkheiser Jewelers began serving the Lehigh Valley with custom design, restoration and repair in 1992. Employees take pride in fine jewelry sales, creating custom jewelry—including wedding bands and engagement rings—and in restoring cherished family heirlooms. They have a laid-back, customer-oriented shop where you’ll be greeted with a smile—and maybe even by one of their dogs....
How Google Transformed This Party Planner’s Business
As a single parent, Gladys Hurtado worked several jobs throughout her son’s childhood to ensure that they always had a secure income. One of those jobs was as a manager at a banquet hall. When her son graduated from college, she took a risk and turned her 14 years of event-coordination experience into Everything For...
Why Two Marines Moving is One of the Fastest-Growing Private Companies in America
Nick Baucom served his country honorably for six years as a U.S. Marine. When he came home, he wanted a way to keep his fellow veterans gainfully employed and away from the challenges of adjusting to civilian life. He founded Two Marines Moving in 2008 to give Virginia businesses and residents a moving option they...
How HalloweenCostumes.com Boosts its Business with Google
The Fallenstein kids were the envy of their neighborhood, thanks to mother Jenice’s creative, homemade Halloween costumes. In 1992, sisters Lisa, Heather, and Julie started renting out their old costumes from their garage. Brother Tom joined in part-time while studying computer science in college. After graduation, he decided to scare up new business by selling...
Harry Barker Shares its Secret to Double-Digit Annual Growth
New York fashion model and Broadway fire-eater Carol Perkins began hand sewing dog beds, robes and toys while recovering from a life-threatening brain tumor. “She was homebound and looking for a positive distraction,” marketing director, Sarah Lovingood, says. “She started caring for her neighbor’s dogs while they were away and noticed their old, tattered dog...
How This Detroit Startup Built a Company to Keep Athletes Safer
“A relentless pursuit to protect athletes” is what drives Xenith, an industry leader in football helmet technology. Before Xenith, decades passed with only minimal innovation in helmet design, president Ryan Sullivan says. The company’s mission, he adds, is to “develop the most advanced protective equipment, from helmets to shoulder pads and other accessories.” They proudly...
Pie Junkie Uses Google to Bring Customers in for a Slice
For Oklahoma moms Darcy Schein and Leslie Coale-Mossman, business began with one homemade pie at a time. "Leslie and I started out just spending time cooking for our kids," Darcy says. "We quickly figured out that we had a lot of friends who wanted help in the kitchen. So in 2010, we started a small...
How the Eco-Friendly Natural Baby Company Achieved 32 Percent Annual Growth
When Kim Ormsby was pregnant with her second child, she realized how difficult it was to shop for organic baby products. “There was no physical place to buy cloth diapers or wooden toys, and even online stores were pretty nonexistent,” she recalls. Kim launched The Natural Baby Company out of her home on Earth Day...
UrbanStems Delivers Fresher Flowers and Better Customer Experience
Long-distance relationships can be tough, especially if the flowers you send your loved one arrive dried and dead. Massive overhead costs and a disjointed business model mean that huge, multi-national florists can't always guarantee consistent quality, undermining the impact of a loving gesture. After experiencing this firsthand, Ajay Kori and Jeff Sheely saw an opportunity...
Paws and Stripes: Giving Shelter Dogs a Purpose as Service Dogs for Vets
Lindsey Stanek’s husband, Jim, came home with injuries from his third tour in Iraq. Like so many combat veterans, he suffered from a traumatic brain injury (TBI) and post-traumatic stress disorder (PTSD). While in treatment, Jim was comforted by therapy dogs. But a trained service dog costs $10,000 to $60,000. The former soldier felt alone...
Dave Hansen Whitewater Uses Google to Build a Superhighway to the Great Outdoors
Dave Hansen Whitewater & Scenic River Trips has shared the beauty and adventure of Jackson Hole for 50 years. The business started off as the hobby of a die-hard outdoorsman, Dave Hansen, who enjoyed taking his friends on occasional river rides. Over the years, Dave and current owners, Bud Chatham and Kelly Kaiser, transformed the...
Wisconsin Cheese Mart Achieves Double-Digit Annual Growth with Online Sales
Wisconsin Cheese Mart has been on Old World Third Street in Milwaukee since 1938. The old German enclave is still home to a few other food shops, and President Ken McNulty values their neighbors. Their storefront is the heart of the business, helping build their mailing list and attracting tourists from all over the world—during...
Veteran Owned and Operated Combat Flip Flops Funds Education, Provides Jobs
As U.S. Army Rangers with several Afghanistan tours behind them, Matthew Griffin and Donald Lee witnessed firsthand the devastations of war. “We saw that lack of education and employment was the main driver of negative effects in these war-torn areas,” Matt said. “These countries were filled with hard-working, creative people who wanted jobs, not handouts.”...
How This Manufacturing Company Finds Target Customers with Digital Marketing
Parkline, Inc., manufactures metal buildings and provides electrical systems integration services for a variety of industries. Their roots go back to the 1930s, when the oil and gas industry needed durable and rigid buildings to use in production fields. "Sometime in the last 10 or 15 years, the market shifted," Mark Repp, vice president of sales...
National Company King Arthur Flour Upholds Family Tradition and Flourishes With Google
Companies who’ve survived for centuries are few and far between. Founded in 1790, King Arthur Flour is one of them. “We started as a family-owned flour company 227 years ago. The fact that we’re still selling flour as a major part of our business is amazing,” Bill Tine, vice president of marketing, said. Today, King...
How This Innovative Startup Drives Community Growth
Brothers Tony and Terry Pearce have one passion: making the world a softer place. “They're honestly ecstatic about helping people live life more comfortably,” Purple’s director of marketing, Bryant Garvin, said. The two engineers spent 20 years inventing revolutionary polymers that companies use to cushion everything from wheelchairs to basketball shoes. But their greatest creation...
How This Startup Scaled to Millions in Revenue with an Online-Only Marketing Strategy
It was a light-bulb moment. “I was working for a New York City private equity firm specializing in retail and thinking about product categories,” Texas native, Paul Hedrick, said. “I realized my boots were the most expensive things I had on. And it suddenly dawned on me that there was a real business opportunity.” Soon,...
FASHIONABLE E-Commerce Startup Helps Break the Poverty Cycle
While working in Ethiopia, Barrett and Rachel Ward saw firsthand how extreme poverty affects the lives of girls and women. Many endured the ravages of homelessness and addiction, often turning to prostitution to support themselves and their families. "It’s a pretty disturbing thing to see," Barrett said. Amid this poverty, the couple also saw beauty...
Dakota Angler & Outfitter Lures Fishing Enthusiasts With Google
Dakota Angler & Outfitter opened as a fly-fishing shop and guide service in the historic Black Hills in 1996. After working there all throughout high school and college, Hans Stephenson bought the business and set out to modernize it in 2006. He shifted to online sales, which in turn helped improve business in the physical...
Why This Startup Attributes its Business Growth to Google AdWords
John Florez and his wife Karen Sironen launched Drupal Connect from their home in 2009, when the American economy was mired in what John calls “a state of sheer calamity.” They started off providing staffing services to web development companies and, within six months, had over 30 clients. Inspired by the demand for Drupal Connect’s...