Best WordPress Email Marketing Plugins

Email marketing is an art that holds the power to elevate your business to new heights, and when paired with the right tools, its impact is truly unparalleled. In the dynamic world of online marketing, WordPress email marketing plugins stand out as essential brushstrokes on the canvas of successful email campaigns.

Whether you’re a seasoned marketer or just getting started with email marketing, this selection of the best WordPress email marketing plugins is the gateway to upgrading your marketing efforts.

QuickLook: Best WordPress Email Marketing Plugins

• Mailchimp
• Constant Contact
• OptinMonster
• Brevo
• ConvertKit
• HubSpot
• MailerLite
• Bloom by Elegant Themes
• Thrive Leads
• WPForms

What Is a WordPress Email Marketing Plugin?

A WordPress Email Marketing plugin seamlessly integrates email marketing features into your site — aiding in subscriber management, campaign creation, delivery automation, and performance tracking.

It also provides insights like open and click-through rates for refining strategies.
Ideal for businesses aiming to leverage email campaigns within WordPress.

Why Should You Use a WordPress Email Marketing Plugin?

Utilizing a WordPress Email Marketing plugin yields numerous advantages. These tools automate campaign oversight, enable personalized targeting, amplify user interaction, and enhance conversion rates. With streamlined subscriber acquisition and segmentation, these plugins lay the foundation for content delivery.

Automation of campaign deployment and tracking optimizes time management. The personalized approach fosters heightened user engagement, leading to better click-through and conversion rates. In essence, integrating an email marketing plugin into WordPress empowers businesses with a holistic solution for impactful, results-driven communication.

10 Best WordPress Email Marketing Plugins

Each plugin offers unique features and functionalities, catering to a diverse range of needs and preferences. Let’s explore the top 10 WordPress Email Marketing plugins that can ignite your email campaigns.

1. Mailchimp

Mailchimp’s mission is to provide a platform that enables businesses and individuals to foster meaningful connections with their audience through well-crafted email campaigns. One of the standout qualities of Mailchimp is its ability to bridge the gap between user-friendliness and advanced functionality, making it a versatile choice for marketers of all levels.

Key Features:

• List Building and Management: Easily gather and organize subscribers, allowing for targeted campaigns and segmentation.
• Automation: Create automated workflows to send personalized emails based on subscriber actions and behaviors.
• Template Customization: Design visually appealing emails with customizable templates, ensuring consistent branding and engagement.

Pros:

• User-Friendly: Its intuitive dashboard makes navigation and campaign creation simple.
• Robust Analytics: Comprehensive reporting provides insights into open rates, click-through rates, and more.
• Integration Options: Mailchimp seamlessly integrates with various third-party applications and services.

Cons:

• Pricing Complexity: Some users find Mailchimp’s pricing tiers confusing, especially as subscriber lists grow.
• Limited Features in Free Plan: The free plan offers basic automation features, but more advanced options require a paid subscription.
• Design Flexibility: While templates are customizable, some users might desire more design freedom.

Pricing: 

Mailchimp offers a free plan with limited features, making it ideal for small businesses and startups. Paid plans start at $13/month, providing more advanced features, increased automation capabilities, and expanded audience reach.

Get started with Mailchimp

2. Constant Contact 

Constant Contact serves as a versatile email marketing plugin seamlessly integrated with WordPress. It empowers businesses and individuals to effectively engage their audience through well-structured email campaigns. With an intuitive interface and a comprehensive feature set, Constant Contact caters to users of various levels of experience.

Key Features:

• Easy Campaign Creation: Constant Contact simplifies the process of crafting and customizing email campaigns, ensuring a polished and professional appearance.
  
• Contact Management: Efficiently organize and segment subscribers to facilitate targeted messaging.
  
• Customizable Templates: Constant Contact provides access to a library of professionally designed email templates. 

Pros:

• Simplicity: The intuitive interface of Constant Contact enables users with varying skill levels to create and manage effective email campaigns without feeling overwhelmed.
  
• List Growth Tools: The plugin equips users with customizable sign-up forms and landing pages, facilitating the expansion of their subscriber base.
  
• Integration Options: Automated workflows are available to nurture leads and engage subscribers based on their interactions, saving time and enhancing engagement.

Cons:

• Limited Access: While the available templates can be customized, users seeking advanced design options might find them somewhat limited.
  
• Learning Curve: Utilizing some of the more intricate features may require a learning curve, especially for users new to the platform.
  
• Pricing Tiers: The pricing structure of Constant Contact, while common among such platforms, might be less straightforward for some users.

Pricing: 

Constant Contact offers a free trial period. The Lite plan starts at $12/month and covers essential features. For advanced capabilities such as automation and surveys, the Standard plan is available at $35/month. 

Get started with Constant Contact

3. OptinMonster

OptinMonster stands as an exceptional email marketing plugin with a unique focus on lead generation. Seamlessly integrating with WordPress, it caters to businesses and website owners aiming to maximize conversions through engaging opt-in forms and pop-ups. 

While other plugins emphasize broader email marketing aspects, OptinMonster specializes in converting website visitors into valuable subscribers and customers.

Key Features:

• Advanced Opt-In Forms: OptinMonster offers an array of visually appealing and customizable opt-in forms, including pop-ups, floating bars, slide-ins, and more. These forms are strategically designed to capture visitor attention and encourage them to subscribe.
  
• Exit-Intent Technology: One of its standout features, OptinMonster’s exit-intent technology detects when a user is about to leave your site and triggers a last-ditch opt-in offer, increasing the chances of capturing leads before they go.
  
• A/B Testing: OptinMonster allows you to test different variations of your opt-in forms to determine which ones yield the best results. This data-driven approach helps optimize your conversion rates.

Pros:

• Lead Generation Focus: OptinMonster’s core strength lies in its ability to help you build a strong subscriber base through attention-grabbing opt-in forms, making it ideal for businesses emphasizing lead generation.
  
• Exit-Intent Technology: This unique feature is a game-changer, allowing you to target visitors who are about to leave your site and turn them into subscribers or customers.
  
• A/B Testing: The ability to conduct A/B tests ensures that you’re making data-driven decisions to improve your opt-in form performance.

Cons:

• Specialized Use Case: It might not offer the comprehensive email marketing suite that other plugins provide.
  
• Learning Curve: The various customization options and features might require a learning curve for those new to the platform.
  
• Focused Features: While it’s powerful for lead generation, it might lack some of the broader email marketing features found in all-in-one solutions.

Pricing: OptinMonster offers pricing plans starting at $9/month for basic features. More advanced plans, such as “Pro” and “Growth,” are available at $29/month and $49/month, respectively.

Get started with OptinMonster

4. Brevo

Brevo sets itself apart by offering a dual emphasis on both email marketing and transactional emails within its plugin, providing a comprehensive solution for businesses. While excelling in automation, personalization, and powerful segmentation, Brevo caters to those seeking a versatile tool to engage customers through tailored communication and transactional notifications.

Key Features:

• Email Marketing and Transactional Emails: Brevo’s unique blend of email marketing and transactional email capabilities makes it stand out, providing a holistic solution for different types of email communication.
  
• Automation: Automation is a hallmark of Brevo, allowing users to set up intricate workflows triggered by subscriber behaviors for timely and relevant communication.
  
• Segmentation: The plugin’s robust segmentation capabilities enable precise targeting, ensuring that subscribers receive content tailored to their interests and preferences.

Pros:

• Diverse Email Capabilities: Brevo’s integration of both email marketing and transactional emails is advantageous for businesses with various email communication needs.
  
• Advanced Automation: The powerful automation features empower businesses to create complex workflows that streamline communication and enhance engagement.
  
• Segmentation: Effective segmentation ensures that content reaches the right audience, leading to better engagement and conversion rates.

Cons:

• Learning Curve: Utilizing the advanced features of Brevo, such as automation and segmentation, might require a learning curve, particularly for those new to email marketing.
  
• Pricing Tiers: The pricing structure might be a bit complex for some users, especially as subscriber lists grow.
  
• Limited Learning Resources: Some users might desire extensive tutorials or resources to fully harness the capabilities of the plugin.

Pricing: Brevo offers a free plan with limitations. Paid plans start at $25/month, offering additional features like advanced segmentation, higher sending limits, and access to transactional emails.

Get started with Brevo

5. ConvertKit

ConvertKit is tailored to creators and bloggers, providing an email marketing plugin with a focus on user-friendly automation and segmentation. Positioned as a solution for nurturing subscribers, ConvertKit caters to content creators seeking a streamlined approach to engaging their audience effectively.

Key Features:

• Automation for Creators: ConvertKit is known for its accessible automation tools, ideal for bloggers and content creators to send targeted messages based on subscriber actions.
  
• Segmentation: The plugin’s segmentation capabilities enable personalized communication, resonating with specific segments of the audience.

Pros:

• Creator-Centric: ConvertKit’s specialization in serving creators and bloggers ensures that its features align perfectly with their unique needs for building relationships and sharing content.
  
• User-Friendly Automation: ConvertKit’s simplified automation process makes it a great fit for users who might not possess extensive technical skills.
  
• Segmentation: Effective segmentation allows creators to deliver content that caters to the distinct interests and preferences of different segments.

Cons:

• Niche Focus: ConvertKit’s specialization might limit its suitability for businesses with broader marketing needs beyond content-centric strategies.
  
• Limited Advanced Features: Users requiring advanced features found in comprehensive email marketing suites might find ConvertKit’s offerings to be limited.
  
• Pricing: ConvertKit’s pricing might be relatively higher for smaller businesses or individuals with limited budgets.

Pricing: ConvertKit offers a free plan with basic features. Creator plans start at $9/month, providing advanced features suitable for content creators seeking to engage their audience effectively.

Get started with ConvertKit

6. HubSpot

HubSpot distinguishes itself by seamlessly integrating customer relationship management (CRM) functionalities with its email marketing plugin. This integration offers advanced segmentation, lead nurturing, and comprehensive analytics. HubSpot caters to businesses seeking a holistic approach to managing relationships and enhancing email marketing strategies.

Key Features:

• Integrated CRM and Email Marketing: HubSpot’s plugin seamlessly fuses CRM and email marketing, allowing businesses to manage contacts and nurture leads within a unified platform.
  
• Advanced Segmentation: The integration of CRM data enhances segmentation options, enabling precise targeting and personalized communication.
  
• Comprehensive Analytics: HubSpot provides in-depth analytics to measure email campaign success, offering insights into engagement and conversion rates.

Pros:

• CRM Integration: HubSpot’s integration of CRM functionality fosters a comprehensive approach to email marketing, enabling businesses to manage leads and customers effectively.
  
• Advanced Segmentation: CRM-driven segmentation ensures that email campaigns are meticulously tailored to the needs and behaviors of distinct segments.
  
• Analytics: HubSpot’s analytics provide valuable insights for refining strategies and optimizing future campaigns.

Cons:

• Learning Curve: The intricacies of both CRM and email marketing functionalities might require a learning curve, especially for users new to such advanced tools.
  
• Pricing: HubSpot’s pricing might be relatively higher, particularly for smaller businesses or those seeking only email marketing features.
  
• Resource-Intensive: Given its advanced CRM capabilities, HubSpot might require more resources for setup and management compared to other plugins.

Pricing: 

HubSpot offers a free CRM plan. Paid plans, including email marketing features, start at $30/month for the “Starter” plan, providing access to advanced CRM tools and email marketing functionalities.

Get started with HubSpot

7. MailerLite

MailerLite distinguishes itself as a user-friendly email marketing plugin, making it an excellent choice for beginners and small businesses. Its drag-and-drop builders and automation workflows streamline the email marketing process, catering to those seeking simplicity without compromising effectiveness.

Key Features:

• Drag-and-Drop Builders: MailerLite offers intuitive drag-and-drop builders for email campaigns, enabling users to design professional-looking emails without technical expertise.
  
• Automation Workflows: The plugin’s automation capabilities simplify processes, saving time and ensuring consistent communication.

Pros:

• User-Friendly Interface: MailerLite’s simplicity is perfect for beginners or users looking for a straightforward email marketing experience.
  
• Drag-and-Drop Design: The intuitive drag-and-drop builder allows users to create visually appealing emails without the need for advanced design skills.
  
• Automation: The automation workflows simplify processes, saving time and ensuring that communication remains consistent.

Cons:

• Advanced Features: Users seeking advanced features beyond the basics might find MailerLite’s capabilities limited.
  
• Learning Curve for Automation: While automation is user-friendly, users new to automation might require some time to understand and fully utilize its potential.
  
• Pricing Tiers: Users might outgrow the available features as their business expands, necessitating an eventual transition to a more comprehensive platform.

Pricing: MailerLite offers a free plan for basic email marketing needs. Paid plans start at $24/month, offering advanced features like automation, landing pages, and increased sending limits. 

Get started with MailerLite

8. Bloom by Elegant Themes

Bloom by Elegant Themes sets itself apart by offering visually captivating opt-in forms while seamlessly integrating with Elegant Themes’ products. This unique combination ensures a consistent and aesthetically pleasing experience across your website and email capture forms.

Key Features:

• Visually Appealing Opt-In Forms: Bloom focuses on creating visually appealing opt-in forms, enhancing the chances of capturing visitors’ attention and increasing conversions.
  
• Seamless Integration: The plugin seamlessly integrates with Elegant Themes’ products, maintaining a harmonious design language throughout your website and emails.

Pros:

• Aesthetically Pleasing: Bloom’s emphasis on visually captivating forms enhances the likelihood of capturing visitors’ attention and increasing conversions.
  
• Integration: The seamless integration with Elegant Themes’ products ensures that your email capture forms perfectly align with your website’s design.
  
• Variety of Forms: Bloom offers various form types and customization options, catering to different preferences and strategies.

Cons:

• Niche Focus: Bloom’s specialization in opt-in forms might not address the broader spectrum of email marketing needs covered by other plugins.
  
• Integration Requirement: To fully capitalize on its benefits, users need to be utilizing Elegant Themes’ products to maintain design consistency.
  
• Limited Advanced Features: Users seeking a comprehensive suite of advanced email marketing features might find Bloom’s offerings relatively limited.

Pricing: Elegant Themes offers a yearly plan starting at $89 while offering lifetime access to all of its features for $249. 

Get started with Elegant Themes

9. Thrive Leads

Thrive Leads stands out for its array of opt-in form types and A/B testing capabilities. It is tailored for businesses aiming to build a robust subscriber base through strategic lead-generation tactics.

Key Features:

• Diverse Opt-In Form Types: Thrive Leads provides a wide range of opt-in form types, catering to various user preferences and website styles.
  
• A/B Testing: The plugin offers A/B testing features, allowing users to experiment with different form variations to identify the most effective designs.

Pros:

• Opt-In Form Variety: Thrive Leads’ offering of diverse form types ensures that users can choose the forms that best match their audience and objectives.
  
• A/B Testing: The A/B testing capability empowers users to optimize their forms for maximum conversion rates based on real-time data.
  
• Lead Generation Focus: Thrive Leads’ emphasis on lead generation strategies makes it a solid choice for businesses seeking to build a substantial subscriber base.

Cons:

• Specialized Use Case: While Thrive Leads excels at lead generation, it might not offer the broader email marketing features found in all-in-one solutions.
  
• Learning Curve: The various form types and customization options might present a learning curve, especially for users new to advanced email marketing tactics.
  
• Focused Features: Thrive Leads’ primary strength lies in lead generation, potentially lacking some of the comprehensive email marketing features found in other plugins.

Pricing: Thrive Leads offers a quarterly subscription option starting at $149, while the yearly plan is offered at a discounted price of $299. 

Get started with Thrive Leads

10. WPForms

WPForms is a versatile WordPress plugin that goes beyond email marketing, offering a comprehensive form builder solution. It allows you to create various types of forms, including contact forms, surveys, order forms, and more. 

While not exclusively an email marketing plugin, WPForms can be utilized for lead generation and capturing user information, making it a valuable tool for businesses looking to engage with their audience.

Key Features:

• Drag-and-Drop Form Builder: WPForms provides an easy-to-use drag-and-drop interface for creating forms, making it accessible to users of all skill levels.
  
• Pre-Built Templates: The plugin offers a collection of pre-built form templates that you can customize to suit your specific needs.
  
• Integrations: While not specifically an email marketing plugin, WPForms does integrate with email marketing services like Mailchimp, allowing you to connect your forms to your email campaigns.

Pros:

• Versatility: WPForms can be used to create various types of forms beyond email capture, expanding its utility for different aspects of your website.
  
• Ease of Use: The intuitive drag-and-drop builder makes it simple for users to create and customize forms without requiring coding skills.
  
• Integrations: Despite not being a dedicated email marketing plugin, WPForms offers integrations with popular email marketing services, allowing you to collect user data for your email campaigns.

Cons:

• Limited Email Marketing Features: While WPForms can collect user information for email marketing, it lacks some advanced features specifically tailored for email campaigns.
  
• Focused on Form Building: WPForms’ primary focus is on form creation, which might not fully address the comprehensive email marketing needs of some users.
  
• Additional Plugins Needed: To fully utilize WPForms for email marketing, you might need to combine it with a dedicated email marketing plugin.

Pricing: WPForms rates start at $49.50/year for the Basic plan, which includes essential features, templates, and integrations. 

Higher-tier plans, like the Plus and Pro plans, offer advanced functionalities, such as PayPal and Stripe integration, user registration, and more.

Get started with WPForms

Choosing the Perfect Email Plugin for WordPress

As a business owner, it’s well known that emails are the cornerstone of high ROI. However, choosing the right marketing tools can prove to be a challenge.
Therefore, when looking for the best plugin for your WordPress website, you need to be diligent in deciding which plugin best fits your business needs — and what value you offer to your target audience.

FAQs

Can you integrate these WordPress email marketing plugins with popular email marketing services?

Yes, many of these WordPress email marketing plugins offer integration with popular email marketing services such as Mailchimp, Brevo, and ConvertKit. 

Do you need coding skills to use these WordPress email marketing plugins? 

No, most of these plugins are designed with user-friendliness in mind and do not require coding skills. 

How do you choose the right WordPress email marketing plugin for your website? 

To choose the right plugin, consider your specific needs and goals. Assess features such as automation, segmentation, ease of use, and integration options. 

Can I create personalized email templates with these WordPress email marketing plugins? 

Yes, many of these plugins provide customizable email templates that allow you to create personalized emails. You can tailor content, visuals, and calls to action to match your brand and engage your audience effectively.

Do these WordPress plugins comply with email marketing regulations? 

Yes, reputable WordPress email marketing plugins are designed to comply with email marketing regulations such as GDPR and CAN-SPAM. They often include features like opt-in forms, unsubscribe options, and data protection measures to ensure your email campaigns are in accordance with legal requirements.