Customer Retention

A few weeks ago, I discussed the importance of building great customer relationships. In this blog post, I would like to expand on the topic and focus in on how to keep customers within your reach, while steadily increasing your return on investment.

According to this year’s Email Marketing Census by e-consultancy.com, retention makes up a higher percentage of email marketing budgets than acquisition (52% compared to 46% for acquisition). In other words, email marketers are conscientiously tracking the strength of their customer base by acquiring less marketing channels. This in turn reduces overall cost of each beginning sales transaction.

Keeping continuous relationships with customers can be a hard task. Here are a few things to keep in mind when focusing on customer retention in your email marketing campaigns:

  • Business to customer communication is vital. E-mail is the most relevant tool that companies use to communicate with their customers (more than blogs, commenting on websites, etc.).
  • Listen and understand customer feedback.Today, customers are more empowered than ever to influence a business. Customers have the option to leave negative comments on related blogs or websites or mark your material as Spam. Positive and negative feedback can affect your company’s reputation.
  • Pay attention to customer focus. There are many different reasons why customers discontinue service or fail to follow through with additional purchases. These reasons include: the customer moves, they are introduced or referred to another company, or there is no customer contact from the business. Be sure to define your customer focus and stick with a concrete relationship strategy.

In summary, the best customer is the customer that you already have. I will be back later in the week to discuss more topics on email marketing.

Cheers,

Ryan Allis

Total
0
Shares
Leave a Reply
Related Posts
Read More

Top 6 Tax Preparation Software for Professionals

Tax season can be more than a handful for any professional when it comes to managing their finances. There are numerous things to consider, and it's a stressful process to get everything in line. In...
Read More

How to Calculate Annual Gross Income: A Step-by-Step Guide

Understanding your financial health starts with one critical figure: your annual gross income. This isn't just a number; it's a reflection of your earning power and plays an important role in shaping major decisions.  Whether...
Read More

50 Soap Business Name Ideas

A soap business name can reflect your brand’s values and impact how customers remember your company. A name can be memorable, make people smile, and establish goodwill for the soaps that you sell. Picking the...