Email Surveys

Over the past few posts I've written about the benefits of using email as a
marketing medium. Last time I talked about how you can use email to gain
instant feedback on products. You may not always know if people on the street
read your flyers, but you can always track how many customers open your email.

Email surveys can really help you gain valuable insight into your readers'
minds. People love to voice their opinions, especially if they know it will
make a difference. Web-based surveys make it simple for users: they can often
be completed in under five minutes and they don't require any paper or postage.

Make sure your customers know why taking the survey will benefit them. Consider
adding a sentence to your invitation that explains how you'll use their
feedback to improve your product or service. Don't forget that the survey still
needs to add value to your customers' lives. It might help if you added a 10%-off
coupon or some other incentive as a way of thanking your customers for the

Next time I'll talk about maintaining multiple contact lists and how this
technique can help you give a customer exactly what they want from your


Ryan Allis

Previous Article

Upgrading Your Business Image: Do Dollars Make Sense?

Next Article

How NOT to Promote Yourself Online

Related Posts
Read More

The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears

We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy.  With so many options (and many at their fingertips), why would customers want to commit to something? They wouldn’t. And often don’t. After all, having too many...
top fintech startups
Read More

Top Fintech Startups in the Midwest 2022

The Midwest is rapidly becoming home to some of the best fintech startups in the country. Chicago, for instance, is becoming a top tech hub for fintech startups, seeing massive growth and funding for its companies. In Columbus, the city’s long history with top banking institutions has created a fertile ground for fintech startups to...
artificial intelligence
Read More

Why SMBs Shouldn’t Be Afraid of AI

Data overload is a common challenge that unites businesses of all sizes; whether they’re multinational corporations with millions of customer records, or small and medium businesses (SMB) with hundreds of receipts to log. Large enterprises are handling their data by embracing AI in their droves – so why are some SMBs still holding back from...
sales pitches
Read More

12 Unique Ideas For Memorable Sales Pitches

What is one unique idea for an entrepreneur to create an effective and memorable sales pitch?  To help you make your sales pitches effective and memorable, we asked marketing professionals and experienced entrepreneurs this question for their best ideas. From focusing on benefits to offering irresistible bargains, there are many ways to create effective sales...