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Sustainable Furniture Brand Floyd Raises $15 Million in Series B Funding

Ryan Landau

Ryan Landau

Founder at Purpose Jobs
Ryan Landau is the founder of Purpose Jobs, the Midwest’s largest startup and tech community. Purpose Jobs connects talent with purpose-driven startups based on skills, experience and culture contribution. The platform is centered around community, education, culture and purpose. Ryan is passionate about helping people connect, do good things and come together in this growing Midwest startup community.
Ryan Landau

Based in Detroit, Floyd is a sustainable furniture startup founded by Alex O’Dell and Kyle Hoff. On Wednesday, April 21, 2021, the company announced it raised a $15 million Series B funding round. The round was led by Walden Ventures with participation from Beringea, La-Z-Boy, 14w and JPMorgan Chase. This brings Floyd’s total funding to $25 million.

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The company has come a long way since its 2014 Kickstarter campaign. The goal was to raise $18,000, but within 30 days, Floyd had raised $256,000 from 1,4000 customers around the world. Now, the direct-to-consumer e-commerce startup has grown its product offering, headcount, revenue and HQ in Detroit.

Set out to disrupt the $64 billion U.S. furniture market, Floyd builds beautiful furniture that is meant to last.

“We want to create products that last,” O’Dell told Forbes. “It’s all about keeping things that exist in the world.”

O’Dell and Hoff were inspired to start their business out of their shared desire to reduce furniture waste. Thus, Floyd’s first product was born: the Floyd Leg, a clamp that can turn almost any flat surface into a table. This is the ethos behind the brand’s design principles — solving problems, reducing waste and being thoughtful about the home.

“We are trying to build a company as big as Crate & Barrel if not bigger,” Hoff told Forbes. “There’s plenty of opportunity to build a huge business without selling people product that lasts one year.”

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Last year, Floyd grew revenue 115% and doubled its headcount to 60 people. The company is continuing to grow and hire. Among other roles, Floyd is looking for a Director of Growth and a Head of People.

Floyd is consistently named one of the best places to work.

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