Are you willing to say, “Don’t buy that from me.”?

08 Jun 2005

Rich Sloan

Rich Sloan is chief startupologist and co-founder of StartupNation and host of StartupNation podcasts. He is also co-author of the acclaimed how-to book, StartupNation: America's Leading Entrepreneurial Experts Reveal the Secrets to Building a Blockbuster Business. Rich encourages you to make a comment under his blog posts or send him a personal message at member nickname, "Rich," here at StartupNation.

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A customer walks in the door of your boutique pet store. Even though there are four national brand "big box" pet product retailers in your vicinity, this customer chose to come to YOUR store. Cool.

She’s looking for a dog toy to keep her dog occupied during the day while she’s at work. She strolls down an aisle, picks up a pricey stuffed animal dog toy, steps up to the cash register, and pulls her wallet out of her purse.

She’s ready to make a purchase.

You, the owner, know that the stuffed animal dog toy typically gets shredded within the first half hour of playtime. Not a lot of bang for the buck.

What’s your next move? Take her money? Or advise her not to buy the product?

If you’ve read our book, you know what Mike Palmer has done many times over. And his business is growing more profitable year over year.

Whether or not you’ve read the book, we’d love to hear your strategies for this kind of scenario. Let’s hear it, entrepreneurs!!!

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