Joan Isabella’s recent post about answering your phone struck a chord with me. I remember how much we spent buying and servicing our ridiculous Lucent phone system back at my last company, and not even having a dial-by-name directory for all the cash we dropped on it. More importantly, though, the post reminded me of a recent breakthrough I had at my current company.
We have a national and several international numbers on our website that all ring to me. When people call us, they’re usually interested in learning more about an event, but they don’t know quite how to ask the question.
So in our most recent newsletter, I added "Call xxx-xxx-xxxx and when someone picks up, say ‘Hi, I’d like to learn more about your New York event.’" Our incoming calls tripled, all other factors remaining constant.