All-In-One Marketing Solutions for Integration, Intelligence, Improvement

All-In-One Marketing Solutions integrate your lead generation, SEO and social media, giving you the opportunity for ongoing marketing improvements.

All-In-One Marketing Solutions take your marketing efforts to the next level by incorporating many important marketing tools into a single integrated program. They help you manage your entire marketing funnel by offering key functions such as:
   

  • lead management   
  • search engine optimization (SEO)
  • social media management

These solutions include advanced reporting functions so that you can continuously test and optimize your marketing, creating the opportunity for ongoing improvements to your marketing results.

Sounds like a dream come true for practically any small business owner, right? Well, before you rush out to purchase one of these solutions, you should first weigh the pros and cons and confirm if this type of solution is a good fit for you.

These solutions are typically for the more advanced user with previous marketing experience. One reason for selecting this type of solution would be that you want an all-in-one tool instead of investing in many platforms that don’t integrate. Another reason for opting for an All-In-One Marketing Solution is the broad functionality across many marketing areas instead of deep functionality in one area. (Keep in mind that if you currently love working with a certain stand-alone tool, a comprehensive solution may not be for you.)

After deciding whether you need an All-In-One Marketing Solution, choosing one can be just as difficult. There are numerous vendors to choose from, each with varying degrees of functionality at different price points. To decide which solution is best for you, start by asking yourself the following questions.

How Advanced Are Your Online Marketing Capabilities?

Businesses that are newer to marketing may want more basic functions and fewer complexities to deal with. Similarly, companies that excel at traditional marketing but have less experience online may not be considered advanced users. These solutions may be a bit over your head if you have little-to-no online marketing experience.

Is It Important to Have an Integrated Tool?

If you were previously focused on just one marketing channel, an All-In-One Marketing Solution may have extra functionality that you either don’t need or you aren’t prepared for. On the other hand, if you have already been managing many functions at once, these tools will help you coordinate your efforts and save you time.

What Functions Are a Must?

More advanced users will need higher levels of customization and will get the most out of the broadest toolset. Not all vendors offer the same functions, though, so you can quickly eliminate the ones that do not include the functions that are most important to you. Also consider if you need your solution to integrate with any of your existing applications – some vendors have pre-integrated applications or offer APIs that allow your programs to talk to each other.

What is Your Budget?

These comprehensive solutions can be a bit pricey (compared to standalone tools), so you need to be willing to spend at least a few thousand dollars a year. Think about if you prefer month-to-month pricing with no contract or a signed annual contract. Cheaper solutions tend to sacrifice some functionality, so be prepared for a trade-off.

How Much Customer Support Do You Need?

Each vendor offers different levels of support from 24-hour live phone help to email query responses to basic online self-support. If you are a beginner or you need complex customization, you may need more personalized help. Be aware that some vendors may charge extra for additional support. Also, consider how broad the user base is for each product. Products with a huge following often have venues for community support or may even be supported by outside consultants.

While there are a wide variety of solutions in this market, three vendors to consider are HubSpot, Optify and Raven Tools. You can find out more information on these products and how to further evaluate these solutions at Comparz.com.

Total
0
Shares
Previous Article

Small Business surprise in my week away

Next Article

What We Can Learn From Pandora Radio About Word of Mouth Marketing

Related Posts
wjr business beat
Read More

WJR Business Beat: Top Marketing Channel in 2022? Email (Episode 351)

On today's Business Beat, Jeff Sloan talks about why small business marketers in 2022 believe that email is the top go-to channel to use. Tune in to the Business Beat below to learn more:   Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of...
social media
Read More

Take the Time to Avoid These Costly, Common Social Media Mistakes

Building a thriving social media presence doesn’t happen overnight, and the most common mistakes revolve around attempting to boost your reach and engagement too quickly. These blunders can cost you followers, customers and credibility. Fortunately, these mistakes are avoidable. Read on to discover how to put your best foot forward as you break into the...
trade show event booth
Read More

5 Ways to Make Your Trade Show Event Booth Stand Out

Creating a winning trade show stand can be the difference between a lackluster event for your business or a year full of potential leads. Before you can build a rapport with potential customers at an exhibition, you need to first attract them to your stand. Getting your booth to pop amid the competition can feel...
brand awareness strategy
Read More

How to Create a Brand Awareness Strategy That Will Generate Buzz

Have you ever recommended a restaurant to your friends or traveled to a city solely because your neighbor couldn’t stop talking about it? If you answer yes to any of these questions, you have experienced the buzz—hyping something so much that people start talking about it.  The concept of generating buzz to get consumers, marketers,...