Just 15 Minutes a Day to Becoming a Blogging Genius

23 Feb 2011

Michelle Ward

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Michelle Ward, aka The When I Grow Up Coach,
has helped over 100 creative people devise the career they think they can't
have - or discover it to begin with! A certified life coach by the
International Coach Academy and a musical theater actress with her BFA from
NYU/Tisch, Michelle has been been featured in Newsweek,  Etsy, and Psychology Today as well as
leading workshops for South by Southwest and the Etsy Success Symposium. She
encourages everyone to claim their uniquity via The
Declaration of You
and can be found coachin', bloggin' & givin'
away free stuff at whenigrowupcoach.com.

Since I had to build my coaching business from my day-job cubicle, I was practically forced to promote the business solely through social media. Thankfully, I decided right away to start blogging, and found a fantastic outlet for my creativity. It’s a wonderful way to connect with like-minded people around the world, a non-sleazy way to build my expertise, and the kick-assest of ways to have prospective clients get a 360 degree view into my personality, coaching style and passions. Score!     

When you hear the term "blogging", you might be fearful of a time-consuming process that would never, ever fit into your life. However, in just 15 minutes a day, you can do it. And not only can you do it, but you can become quite the blogging genius while you are at it.

To that end, here are some 15-minute ways for you to start and build your blog, no matter where you are in the process:


  • Research the popular blogging platforms (tumblr, Blogger, Squarespace, Typepad and WordPress) to see what works best for you. If you know you’re only going to post via video, you might want to start your own YouTube or Vimeo channel instead!
  • Open up a new Word doc and write a new post daily, even if nobody sees it. Once you have a few posts written, you might start to see a theme develop, or a name pop out at you. You can always copy & paste it into your blog later if you’re stuck on a name or deciding which platform to use!
  • Choose a name for your blog by writing down the themes/title ideas you’ll wanna post about and start brainstorming from there.
  • Open up an account on the blogging platform of your choice!
  • Write down all the post ideas you have in your head and keep ’em someplace safe. Then, pick the one that seems the most fun/easiest to start with!
  • Repeat the mantra, "Nobody will see this unless I send them to it." Blogging is so saturated right now that I promise your blog will be private – even if you don’t set it as such – until you start telling people about it!
  • Record an About Me video or write an About Me post. If you’re having trouble, answer the question, "What would I want a new friend to know about me?"
  • Write a post and hit "publish." Celebrate!


  • Start using an RSS feed, like Google Reader or BlogLovin, to find blogs you’ll love and keep track of your favorites quickly and easily.
  • Spiff up your sidebar and build your connections by adding links back to your favorite blogs.
  • Put links/widgets to your social media accounts in your sidebar.
  • Create drafts of all your post ideas in the back-end of your blog. Leave ’em there for a rainy day.
  • Schedule two promotional tweets for each blog post you put up on the day it goes up, linking back to it.
  • Protect yourself with a Creative Commons license. It’ll give you a spiffy code to put on your blog so people know if/how you want your content shared.
  • Contact one blogger and ask to do a guest post on their blog.
  • Comment on a blog post that resonated with you, going beyond, "Thanks for the great post!"
  • Sign up for twitterfeed to automatically feed your new blog posts to your social networks.
  • Start a weekly series so your readers know what to expect on certain days, and to entice them to visit you then.
  • Host a giveaway! (Hint: lots of Etsy artists are willing & excited to provide the product!)
  • Add Copyblogger, Problogger and Blogcast FM to your RSS feed. Read/listen religiously.
  • Sign up for a blogging e-course, like Blogging Your Way or Blog Love.
  • Participate in a huge blogging community project, like Nanowrimo or reverb. Some only happen once a year, so keep your eyes open on your favorite blogs (and their sidebars!) for info on upcoming projects.


Just 15 minutes a day and you’re on your way to being a blogging genius! And yes, I said genius. It’s not an exaggeration. That’s gonna be you!!