More methods for building a large contact list

Last time I talked about how to build a contact list by networking at trade shows. Today I want to tell you about some other methods that I've found useful for building my own contact lists.  


are a great way to build relationships with customers. By giving a
seminar, you're giving your clients a bonus service. Just remember to
bring a sign-up form with you to build your list.

One effective
technique is to offer advanced registration for the seminar using a
sign-up form. On the form, you can ask permission to send updates to
customers during the promotion. This helps you develop a relationship
with people who are unable to attend a particular seminar, but are
interested in receiving information.

Point-of-Sale Sign up Forms

you're a retailer, you are in an ideal position to bolster your contact
list. Consider adding a point-of-sale form that offers a free
subscription to your newsletter. Just make sure that you explain the
benefits of signing up. People are more likely to want to hear your
message if you offer coupons, special news updates and valuable
content. It's also a good idea to explain how often you broadcast a
newsletter. You want your customers to rest assured that they won't be


Parties, concerts, gallery openings, or
any other occasion where people gather provide an opportunity to build
your email address list. If you host the event, consider having the
guests fill in a registration form or leave their contact info at a
check-in booth. Make sure that you give them incentives to join your
list. And always ask permission. If you’re hosting such an event,
consider having your guests fill in a registration form or go to a
check-in booth to leave their contact information. Another possibility
is to have an associate with a clipboard work the room. Just make sure
your associate knows to explain the benefits for joining.

Next time, I'll share some tips with you about how to build an effective sign-up form.

Previous Article

The Problem With the USPS Rate Increase

Next Article

To move forward, work backward

Related Posts
Read More

The Fear of Commitment: Why ‘No Obligation’ Is Music to Your Customers’ Ears

We live in a world with endless options and opportunities: where to live, where to eat, where to travel. Things to do, things to see… …Things to buy.  With so many options (and many at their fingertips), why would customers want to commit to something? They wouldn’t. And often don’t. After all, having too many...
sales pitches
Read More

12 Unique Ideas For Memorable Sales Pitches

What is one unique idea for an entrepreneur to create an effective and memorable sales pitch?  To help you make your sales pitches effective and memorable, we asked marketing professionals and experienced entrepreneurs this question for their best ideas. From focusing on benefits to offering irresistible bargains, there are many ways to create effective sales...
Read More

How Monitors Deepen Your Employee Experience And Boost Results

In this ever-changing world, and through the rise of remote working, a good employee experience (EX) can come from many places. But Forrester’s research shows that the hallmark of a good employee experience is always the same — it empowers, enables, and inspires employees. Organizational awareness on the importance of EX in driving business results...
press release
Read More

How to Write a Press Release Editors Won’t Toss

You think your company news is a big deal but will an editor feel the same way?  Getting your press release published for free online in a newspaper or other media isn’t a sure thing. The decision to print or delete business news often pivots on the value placed on it by an editor or...