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10 Tips for Finding Profitable Keywords for Your Business
There is nothing more important than keyword research when building your SEO plan. Even the best planned campaigns can be disappointing if you have targeted the wrong keywords. Google acknowledges that several websites are stuffed unnecessarily with the wrong keywords while some others fail to exploit the opportunity fully. When looking for profitable keywords for your business, here are 10 things to keep in mind:
- Using Long tailed keywords: long tailed keywords with more than 3-4 words can bring you closer to your target audience. Even when search volumes are low, these long tailed keywords can guarantee better exposure and subsequently a higher rank for your website.
- Avoiding broad keywords: Broad keywords, otherwise also known as short-tailed keywords are quite common in Adwords and this gives reason enough to avoid them. Several competing business will already be using the same and you might find your website buried in the 10th or 20th page in SERPs.
- Don’t try too hard: After you have found the right keywords, don’t try complimenting it with extra keywords and overdoing your SEO campaign. Everything should be natural and the more the keywords you use, the more inorganic a content becomes.
- Analyze keyword traffic data: Start with few initial keywords and analyze how they are performing. It’s a gradual learning and experimenting process but success is achieved by through research. Find out the best performing keywords and work upon them.
- Refine with Google Keyword Planner: Google Adwords provides “Keyword idea” and this will be a great tool to build your keyword list. Just think of the different ways you customers might keep searching with.
- Keyword that best describe your content: Visitors don’t like if a good keyword leads to a completely different content. Use keywords that are highly relevant to the site/webpage they direct to.
- Location based keywords: Local keywords can give you a boost in local search results. If you are running a coffee shop, focus on the specific location as a keyword. Social media can be a great platform to research upon most used keywords.
- Check out analytics: Google Analytics provides great amount of information about the perfect keywords concerning your business. Make good use of it.
- Analyze competitors: Check what your competitors are using to get themselves the traffic. Hijack it by working a bit harder on the same keywords. Keep an eye on changing search behavior of target customers.
- Avoid any ambiguity: If keywords like “how to search for best keywords” leads to an online application for help, it is not something that readers would like. Avoid any kind of ambiguity. Be direct. Use keywords that are popular with your audience. Use keywords that provide better search results and volumes.
It is necessary that you dig beyond the simple research and find out ways that prioritize action items and provide your business with solid returns – Returns that take the form of more exposure, increased traffic volume, better leads and maximized revenues.