Add This Term to Your Business Vocabulary: API
Rachel is a serial entrepreneur and is currently Founder & CEO of Comparz.com.Comparz.com is the "Yelp" of business services.Rachel also launched and grew the Data Services business at U.S. Cellular to a $100 Million business. Rachel’s was also previously Founder & CEO of econfidant.com, a dating and relationship advice site, which was sold to Innovive. Rachel also led Product Management at crowdsourcing site InnoCentive.com and had a consulting practice dedicated to online customer acquisition and strategic business growth. Rachel also holds an MBA from the University of Chicago.
Latest posts by Rachel Blankstein (see all)
- HubSpot Has Your Marketing Needs Covered - October 29, 2014
- All-In-One Marketing Solutions for Integration, Intelligence, Improvement - August 24, 2011
- Add This Term to Your Business Vocabulary: API - August 15, 2011
Yes, another acronym. API means Application Programming Interface. Ok, your eyes just rolled back. Don’t stop reading, I’ll give you some reasons why you need to know this term:
1. The essence of an API is that it makes it easy for two types of programs to talk to each other.
3. Next, you should consider if there are already integrations in place. If there are, then you don’t even need an API. For example, if your email provider is already integrated with Salesforce.com, a popular CRM application, then you know the two applications can talk to each other automatically without you having to hire a coder to make them talk to each other.
4. Now, if any application does not have an API, then consider that it will be significantly harder to get it to talk to other applications. Just keep that in mind then you are in decision-making mode.
As examples, many vendors have free APIs already available to anyone. For example, Twitter and Facebook have a variety of APIs that allow you to push your content directly to the social media platforms or let your users log in to your website directly with their Facebook or Twitter information. Many of your key solutions also integrate with your website. For example, your email marketing platform will communicate with your website and automatically update your mailing list when new users register. This automated approach saves you time and eliminates error.
Overall, APIs simplify your business processes by making your solutions work together seamlessly. They are easy to integrate so all you need to do is take advantage of their benefits!