Add This Term to Your Business Vocabulary: API

Yes, another acronym.  API means Application Programming Interface.  Ok, your eyes just rolled back.  Don’t stop reading, I’ll give you some reasons why you need to know this term:

1.  The essence of an API is that it makes it easy for two types of programs to talk to each other.

2.  So when you are selecting an email marketing vendor or an accounting vendor, you want to ask them if they have an API.

3.  Next, you should consider if there are already integrations in place.  If there are, then you don’t even need an API.  For example, if your email provider is already integrated with Salesforce.com, a popular CRM application, then you know the two applications can talk to each other automatically without you having to hire a coder to make them talk to each other.

4.  Now, if any application does not have an API, then consider that it will be significantly harder to get it to talk to other applications.  Just keep that in mind then you are in decision-making mode.

As examples, many vendors have free APIs already available to anyone.  For example, Twitter and Facebook have a variety of APIs that allow you to push your content directly to the social media platforms or let your users log in to your website directly with their Facebook or Twitter information.  Many of your key solutions also integrate with your website.  For example, your email marketing platform will communicate with your website and automatically update your mailing list when new users register.  This automated approach saves you time and eliminates error.

Overall, APIs simplify your business processes by making your solutions work together seamlessly.  They are easy to integrate so all you need to do is take advantage of their benefits!

Total
0
Shares
Previous Article

Where can I find ME time?

Next Article

Small Business Marketing Ideas for September

Related Posts
wjr business beat
Read More

WJR Business Beat: Top Marketing Channel in 2022? Email (Episode 351)

On today's Business Beat, Jeff Sloan talks about why small business marketers in 2022 believe that email is the top go-to channel to use. Tune in to the Business Beat below to learn more:   Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of...
strategic annual plan
Read More

Why The Traditional Strategic Annual Plan is Failing You

For small to mid-sized enterprises, the annual strategic planning process can be fraught with frustration. On one hand, it is acknowledged that the most accepted best practice for a business to go from their vision to achieving their stated result, for example, grow revenue by 5x over 24 months with existing resources and infrastructure, is...
social media
Read More

Take the Time to Avoid These Costly, Common Social Media Mistakes

Building a thriving social media presence doesn’t happen overnight, and the most common mistakes revolve around attempting to boost your reach and engagement too quickly. These blunders can cost you followers, customers and credibility. Fortunately, these mistakes are avoidable. Read on to discover how to put your best foot forward as you break into the...