The OPRAH…effect!

While home this weekend recovering from dental surgery, I watched an interesting segment on MSNBC about the Oprah effect..

The hour program was about what it meant for your product to get onto Oprah’s most liked product list. If you ever doubted that getting on Oprah could help you become an overnight success….. you are dead wrong!

The stories they shared were testament of how we as a business need to stick in there, even when we feel like throwing it in, and we doubt our success. It just proved to me that no matter how I want to give up trying to get on the Oprah Show with my message of how small companies can get their products into mass retailers; I am gonna stick to it man! Even though I do not have a product for her list, her audience is my target of whom I can help teach how to bring their products from their kitchen table, to Wal-Mart. I visualize myself on her set all the time. You have to hang in there folks! Be patient and keep trying.

One of the products that caught my attention the most was a fragrance company called LAFCO. This company’s tenacity and perseverance on never giving up, was phenomenal and very inspiring. LAFCO kept trying year after year to get on her list with their various products. They submitted many product packages, with many different product variations, for SEVEN years. Yes, you heard right, SEVEN.

Finally, after all those years of relentless efforts, and being turned down,  they got the call! The call from Harpo Productions saying that their product has made it into the “O” list!  WOW, what a day for them, they were so excited that they kicked into high gear to fill all the orders that were to follow. They actually sold $1 Million dollars of product in a month as a result of Oprah’s exposure. Now, again, if that does not satisfy your hesitation, I do not know what is wrong with you man. If that is not motivation to getting that one idea or product that you have always dreamed about to Oprah, I do not know what is….

I know many great product developers that sometimes have a tendency to hit a wall right out the gate, then give up. I want to just say that most of the defeated products that never make it to the market, were just steps away from breaking it big…..before the developer gave in! We all experience the agony of defeat, several, if not many, times in our careers. I am here to tell you, based on LAFCO’s luck, you need to be a little less willing to throw in the towel after not getting what you want the first, even the sixth time.

After the Oprah show, LAFCO experienced an outrageous amount of business, that still comes in today. It is a dream of all of us to get our products on Oprah. She only chooses 20 a year for her “O” best of list, and if your lucky enough to have what she likes, your life and business could change forever!

Visit http://www.lafcony.com/ for more information on this company.

Good luck, and remember never give up!

Always DREAM BIG!

Kim Babjak

Total
0
Shares
Previous Article

2 Contests with great upside

Next Article
manufacturing

The Inventor Q&A - Edition 2

Related Posts
startup team
Read More

5 Strategies for Building a Great Startup Team

The way you treat your employees, their time, skills and abilities in the early phases of your union as a team influences the rest of your company's course of action. Mark Zuckerberg once said, "The most important thing for you as an entrepreneur trying to build something is, you need to build a really good...
recruiter
Read More

The Role of a Recruiter and HR in Small Business

You’ve launched your business and it’s humming along. Like most entrepreneurs, you wear plenty of hats, including chief human resources (HR) and recruitment officer. Here’s the problem, though: You can’t handle all your employee-related responsibilities forever. If you do, you could find yourself in trouble. The issue isn’t just that you’re going to spread yourself...
Read More

Avoiding Dumb Decisions in a Smart Tech World: Here’s When to Listen to Your Gut

Technology has become the backbone of how modern businesses function, with all types of organizations using tech applications to manage nearly every aspect of operations, from customer service to employee engagement. Whether using smart tech to enable communications, support security and privacy, enhance efficiency, aid employees or support operations, it’s no wonder startups rely on...
fractional CFO
Read More

The Importance of a Fractional CFO for Startups and SMBs

Businesses of all sizes continue to live through one of the most turbulent times in recent memory. Those who can quickly make good decisions based on accurate information and sound projections are more likely to come out on top. This underscores the importance of a fractional CFO in startups and SMBs. The economic impact of the...