Yahoo’s MyBlogLog is Shutting Down
Nikole Gipps is the face behind the superhero character at That PHP Girl, a web development company that specializes in WordPress, Premium WordPress Themes, and PHP Programming. She posts non-tech small business tips over at her blog, Small Business Essentials. A California native with a degree from the Cornell University College of Agriculture and Life Sciences (Ithaca, NY), she now lives in Oregon with her husband, 2 children, dog, cat, and the garden that she loves.
Today, Yahoo! sent announcements to all of its MyBlogLog account holders to announce the shutdown of MyBlog on May 24, 2011. This is not a surprise to anyone who caught Yahoo’s announced plans to "sunset" some of their services such as Delicious and MyBlogLog back in December.
The journey from the Yahoo! purchase of MyBlogLog to its demise 4 years later is just another chapter in the Yahoo’s history of purchasing and killing great ideas. To be honest, I had forgotten that I had a MyBlogLog account until I received this e-mail, as social networking has far surpassed any services that MyBlogLog was able to provide. I guess we will never know what the possibilities for the service would have been if a company better utilize the technology would have taken it over back in 2007 instead of Yahoo! … but we can be grateful for MyBlogLog’s original innovation in the blog-as-a-community idea.
Yahoo! purchased MyBlogLog in January 2007 for the price of $10 million.