Spring Cleaning

In my last post, I talked about using contests as an
alternative method for tracking your email newsletters. Having an occasional
contest can provide you with an opportunity to see which of your customers are
truly interested in your company. In honor of the beginning of the spring
season, today I will discuss how cleaning out and organizing your email inboxes
can help you be a better and more efficient email marketer.

As an entrepreneur or business owner that uses email
marketing to advertise your service, odds are you receive a lot of emails.
Whether these emails are from your prospects, customers, suppliers, or members
of the media, they can add up over time and overwhelm you with a clogged inbox.
If the option is available from your email service provider, as it is with
iContact, you should create separate folders where you can place each email
depending on its source. This will help you be more efficient, as you won’t
have to waste time tracking down old emails.

Make it a best practice to constantly clean out your email
inbox and get rid of those messages you consider to be less critical. This will
help you stay better organized and concentrate on those emails that are the
most important to the growth of your business. You may also want to receive
email newsletters from other experienced online marketers or businesses to keep
up with the best practices in your industry. Make sure you allow space in your
email inbox for these newsletters as well.

Good luck with your spring cleaning, and I’ll be back in a
few days with some more email marketing tips.


Ryan Allis

Leave a Reply
Related Posts
Read More

Top 6 Tax Preparation Software for Professionals

Tax season can be more than a handful for any professional when it comes to managing their finances. There are numerous things to consider, and it's a stressful process to get everything in line. In...
Read More

How to Calculate Annual Gross Income: A Step-by-Step Guide

Understanding your financial health starts with one critical figure: your annual gross income. This isn't just a number; it's a reflection of your earning power and plays an important role in shaping major decisions.  Whether...
Read More

50 Soap Business Name Ideas

A soap business name can reflect your brand’s values and impact how customers remember your company. A name can be memorable, make people smile, and establish goodwill for the soaps that you sell. Picking the...