Ryan Allis is the CEO and co-founder of iContact, a leading on-demand email marketing service. As CEO, he's managed iContact from its start in July 2003 to its current size with more than 90 employees and 25,000 customers worldwide. In 2005, Ryan was named by BusinessWeek as one of the "Top 25 Entrepreneurs Under 25." Ryan is also the author book Zero to One Million: How I Built a Company To $1 Million in Sales and How You Can Too, published by McGraw-Hill. As an email marketing expert, Ryan will provide guidance in his blog posts on how to enhance and improve your online marketing campaigns.
Latest posts by Ryan Allis (see all)
- Creating Email Campaigns to Measure Your Website’s Performance - October 29, 2014
- Email Marketing Review - November 21, 2008
- Segmenting Email Campaigns: What Criteria Should You Use - November 18, 2008
In my last post, I talked about using contests as an
alternative method for tracking your email newsletters. Having an occasional
contest can provide you with an opportunity to see which of your customers are
truly interested in your company. In honor of the beginning of the spring
season, today I will discuss how cleaning out and organizing your email inboxes
can help you be a better and more efficient email marketer.
As an entrepreneur or business owner that uses email
marketing to advertise your service, odds are you receive a lot of emails.
Whether these emails are from your prospects, customers, suppliers, or members
of the media, they can add up over time and overwhelm you with a clogged inbox.
If the option is available from your email service provider, as it is with
iContact, you should create separate folders where you can place each email
depending on its source. This will help you be more efficient, as you won’t
have to waste time tracking down old emails.
Make it a best practice to constantly clean out your email
inbox and get rid of those messages you consider to be less critical. This will
help you stay better organized and concentrate on those emails that are the
most important to the growth of your business. You may also want to receive
email newsletters from other experienced online marketers or businesses to keep
up with the best practices in your industry. Make sure you allow space in your
email inbox for these newsletters as well.
Good luck with your spring cleaning, and I’ll be back in a
few days with some more email marketing tips.