Web Marketing

The Start Up’s Web Marketing Cheat Sheet

As an entrepreneur, you know the internet can be a powerful marketing tool. Use this cheat sheet to get started marketing your business on the web now!
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The Start Up’s Web Marketing Cheat Sheet

Running a business on a shoestring requires a solid web marketing plan. The internet offers endless marketing channels that can be utilized within most start-up’s budgets.

The problem is, there are too many channels. Most new business owners get overwhelmed and do too much. In order to help solve this problem, I put together a cheat sheet that touches on the main marketing channels that every start-up should be leveraging.

Website:

  • Pick a branded domain (your business name, not exact match keywords)
  • Hire a good designer/developer – your website isn’t an area that you can cut corners. If you don’t have the budget, learn WordPress (it’s easy!)
  • Create a website based on your business’ goals (if you sell products online, everything should drive towards those products. If you sell services, everything should drive towards getting visitor information)

Analytics:

Content:

  • Start a blog on your website
  • Create a content calendar that details the type of content you’ll create and when you’ll post it
  • Create a distribution plan – how will you get that content in front of the right people (social media, social media groups, content syndication networks, email blasts, display media, etc)
  • Focus on creating content that satisfies the problems of your customers (if you’re a dentist, write about the proper way to floss)
  • Don’t blog just to blog – add value!
  • Create an infographic and distribute it

Social Media:

  • Claim social media pages with branded titles (i.e. your business name)
  • Set up accounts with professionally designed logos (you can get them for $5 on Fiverr)
  • User Buffer to schedule posts across networks (free to start – this will save you time and money hiring a social manager)
  • Create a content strategy that is consistent with your brand
  • Join communities and groups (Facebook, Twitter, Google+ and LinkedIn – use these groups to contribute valuable insights and grow your following)
  • Invest in ads to grow your account (Facebook and Twitter have low cost options that are easy to set up and scale)

Organic (SEO):

  • Set up Google Webmaster Tools
  • Do keyword research using Google’s Keyword Tool – target your content based on the highest searched keywords
  • Link your internal web pages to allow for search engine spiders to flow freely through your website
  • Find similar websites and reach out for guest posting opportunities
  • Develop relationships with other website owners to generate high quality back links back to yours
  • Enlist the help of an search engine optimization expert or consultant if needed – use eLance to find a cost effective consultant

Email:

  • Sign up for an email provider (I use MailChimpAweber is great as well)
  • Create a branded email template
  • Create a drop feed email campaign that keeps in contact with your list
  • Set up A/B test to optimize time sent, titles and content
  • Create list segments based on where you acquired the email address

Paid Advertising:

  • Create Google AdWords Account
  • Sync AdWords account to your Analytics account
  • Place remarketing pixel on your website
  • Create ad groups based on your target keywords – use remarketing lists to retarget users who have visited your website before
  • Hire a PPC expert if needed – use eLance to find a cost effective consultant

The internet is a powerful ally to a developing business. There are thousands of opportunities to help your business grow and they come at a low cost. The key is staying organized and on top of your efforts. Use this checklist to make sure your business is hitting the main touch points.

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