Web Marketing

The Start Up’s Web Marketing Cheat Sheet

As an entrepreneur, you know the internet can be a powerful marketing tool. Use this cheat sheet to get started marketing your business on the web now!
Latest posts by Ryan Stewart (see all)

The Start Up’s Web Marketing Cheat Sheet

Running a business on a shoestring requires a solid web marketing plan. The internet offers endless marketing channels that can be utilized within most start-up’s budgets.

The problem is, there are too many channels. Most new business owners get overwhelmed and do too much. In order to help solve this problem, I put together a cheat sheet that touches on the main marketing channels that every start-up should be leveraging.

Website:

  • Pick a branded domain (your business name, not exact match keywords)
  • Hire a good designer/developer – your website isn’t an area that you can cut corners. If you don’t have the budget, learn WordPress (it’s easy!)
  • Create a website based on your business’ goals (if you sell products online, everything should drive towards those products. If you sell services, everything should drive towards getting visitor information)

Analytics:

Content:

  • Start a blog on your website
  • Create a content calendar that details the type of content you’ll create and when you’ll post it
  • Create a distribution plan – how will you get that content in front of the right people (social media, social media groups, content syndication networks, email blasts, display media, etc)
  • Focus on creating content that satisfies the problems of your customers (if you’re a dentist, write about the proper way to floss)
  • Don’t blog just to blog – add value!
  • Create an infographic and distribute it

Social Media:

  • Claim social media pages with branded titles (i.e. your business name)
  • Set up accounts with professionally designed logos (you can get them for $5 on Fiverr)
  • User Buffer to schedule posts across networks (free to start – this will save you time and money hiring a social manager)
  • Create a content strategy that is consistent with your brand
  • Join communities and groups (Facebook, Twitter, Google+ and LinkedIn – use these groups to contribute valuable insights and grow your following)
  • Invest in ads to grow your account (Facebook and Twitter have low cost options that are easy to set up and scale)

Organic (SEO):

  • Set up Google Webmaster Tools
  • Do keyword research using Google’s Keyword Tool – target your content based on the highest searched keywords
  • Link your internal web pages to allow for search engine spiders to flow freely through your website
  • Find similar websites and reach out for guest posting opportunities
  • Develop relationships with other website owners to generate high quality back links back to yours
  • Enlist the help of an search engine optimization expert or consultant if needed – use eLance to find a cost effective consultant

Email:

  • Sign up for an email provider (I use MailChimpAweber is great as well)
  • Create a branded email template
  • Create a drop feed email campaign that keeps in contact with your list
  • Set up A/B test to optimize time sent, titles and content
  • Create list segments based on where you acquired the email address

Paid Advertising:

  • Create Google AdWords Account
  • Sync AdWords account to your Analytics account
  • Place remarketing pixel on your website
  • Create ad groups based on your target keywords – use remarketing lists to retarget users who have visited your website before
  • Hire a PPC expert if needed – use eLance to find a cost effective consultant

The internet is a powerful ally to a developing business. There are thousands of opportunities to help your business grow and they come at a low cost. The key is staying organized and on top of your efforts. Use this checklist to make sure your business is hitting the main touch points.

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