The importance of blogging for your business
Ryan Allis is the CEO and co-founder of iContact, a leading on-demand email marketing service. As CEO, he's managed iContact from its start in July 2003 to its current size with more than 90 employees and 25,000 customers worldwide. In 2005, Ryan was named by BusinessWeek as one of the "Top 25 Entrepreneurs Under 25." Ryan is also the author book Zero to One Million: How I Built a Company To $1 Million in Sales and How You Can Too, published by McGraw-Hill. As an email marketing expert, Ryan will provide guidance in his blog posts on how to enhance and improve your online marketing campaigns.
Latest posts by Ryan Allis (see all)
- Creating Email Campaigns to Measure Your Website’s Performance - October 29, 2014
- Email Marketing Review - November 21, 2008
- Segmenting Email Campaigns: What Criteria Should You Use - November 18, 2008
Last week I explained how
important it was to become involved in your local communities by being
enlightened entrepreneurs. Your email newsletters can be powerful tools
in creating awareness for your favorite charity or non-profit
organization. Once you begin to hire employees, your company can create
a matched giving policy where you can encourage your employees to
donate to your business’s charity.
Today, I’m going to talk
about the importance of blogging for your business. As part of your
organized online marketing campaigns, blogging can be a very efficient
and inexpensive way to reach your customers on a more personal level.
In the past few years, blogging has become a legitimate and even
respected medium to reach the public. While your email newsletters
should talk about the products or services your company offers, blog
posts can serve a variety of other important functions.
Blogging is often more casual
in its word usage and is more story-based in its content. However, by
maintaining a professional and accurate blog about your company, you
can become a trusted expert in your field, and help your customers and
other industry professional put a face to your business. Blogs also
allow you to engage in an open forum directly with your customers,
which can be a valuable way of obtaining feedback about your business.
A major upside to blogging is
that it can dramatically improve your search engine rankings. The more
blog posts you write and the more your customers comment on your posts,
the more opportunities there are for search engines to pick up your
content. Through our company iContact, we have created an online
customer forum called the
iContact Community. Our customers can post content
to their blogs, and their customers or other members of the iContact
Community can vote and comment on their content. Through our Community,
our customers get their content indexed on Google and other search
engines. StartupNation also has a fantastic Community, as well as
several running blogs about a variety of business-related topics.
Thank you for reading, and I’ll be back at the end of the week with more email marketing advice.