Internet Marketing

What internet trending means to your small/startup business

Trending information can help you to determine what content, products and/or services are important to consumers browsing the web for your type of business.

The role of digital marketing in business promotion has increased tremendously over the past few years. If you own a startup business and have a low internet presence, you are surely missing out a huge amount of potential customers who solely rely on internet for buying a product or hiring a service.

Especially for small business, effective internet marketing is a must for branding and revenue generation. One of the giant players in the field of digital marketing is Google, a search engine where there is over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. This figure clearly gives an estimation of the enormous users who rely on Google while looking for a product or service. This is exactly where small business needs to make a strong impact in order to get ahead of their competitors. If your business website is listed on the top of the Google ranking for your business related search keywords, your website is sure to receive high traffic and conversions.

As such, Google search trend data (click on the infographic below to view) can be very valuable in understanding the customer behavior and formulating the marketing strategy on the basis on these data. It is also very vital in planning the content strategy for the upcoming days.

AlanMcCabe_Google Trends 2014

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