On today’s Business Beat, Jeff discusses Michigan’s booming beer industry, and how a recent study reveals that Michigan may very well be “The Great Beer State”.
Tune in to the Business Beat, below, to learn more about beer’s significance to Michigan’s economy:
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Good morning, Paul!
Today’s Business Beat, presented by Kapnick Insurance. It’s Friday, and fitting for a Friday on the Business Beat, we’re talking about the business of beer in the state of Michigan today. Beer here is simply big business. In fact, a recent study found that the beer industry had an overall economic impact of $9.9 billion in Michigan in 2020.
Now the beer industry in the state supports more than 66,000 jobs at breweries distributors, retailers, and more. So it says the study from Beer Saves America. That’s right. That’s the study I referenced, I did say that, beer saves America. Spencer Nevins, president of the Michigan Beer and Wine Wholesalers Association commented this new data from that study makes clear that Michigan is not just the great lake state, but also the great beer state.
A report by the National Beer Wholesalers Association. And the beer Institute showed that Michigan beer distributors employ around 5,000 people in well-paying jobs with good benefits, and this level of employment has a major impact on the state’s economy.
So when you think of the state of Michigan and you naturally think of autos or mortgages or pizza, or travel and hospitality, or even cherries as the businesses and products that make the Michigan economy go, you better think about beer in that conversation as well, now that you have this new information released by the beer saves America study, and you know what, given that it’s Friday, I’m really good with that.
Hope you are too Paul, by the way, we’re overdue to enjoy a cold one together.
I’m Jeff Sloan, founder and CEO of StartupNation.com, and that’s today’s Business Beat, on the Great Voice of the Great Lakes, WJR.