Every small business today knows the importance of a website. However, it’s important to understand that just having a website without any concern for traffic, SEO or social media won’t help a business be successful. If you have a website but it is not search engine friendly, it’s not going to rank higher on Google and thus is not going to be visible to potential customers searching on Google.
It’s also important to have a good domain name for your business. If you are a cupcake business, then having a domain name with the word “cupcake” is a good idea. It’s equally important to have a well-designed logo and a tagline that tells a potential customers what your business is about as soon as they land on the website. With the growing popularity of social media, it’s also a good idea to create business profiles on various outlets and link them to your website. You need to integrate call to action buttons, SEO and contact forms with the website to make it more search engine friendly and more appealing to potential customers.
There are several other aspects to consider, which are not required, but may still be a positive addition to your website. Features like a feedback page, a blog, search function, or FAQ page are just a few examples. Here is an infographic by 99MediaLab on 50 features every small business website must have. This useful tool will help guide business owners to create the most efficient, user-friendly and appealing website possible.