How to Handle Pushy Social Partners

Sometimes pushy social partners can be too much!

Cross blogging is a wonderfully advantageous tool for small business owners. Not only is it free, but it keeps your blog diverse, and introduces your brand to new audiences. Even more advantageous is the mutual understanding of sharing each other’s articles and products on different social outlets. Just having someone you can count on to consistently give a shout out to your company is nice. It shows your audience that you’re popular in the community.

However, when you have over 10 social partnerships going at once, you’re bound to get some pushy partners in the mix. People who have a very specific idea of how the partnership should be approached, and tend to lash out when things don’t go according to plan.

Here’s how to handle troublesome social partners:

You don’t need to accept every proposition.

If it’s public knowledge that your blog accepts guest posts, you have the potential to get a crazy amount of article proposals in your inbox. Although you’re likely to get a lot of really great, well-thought-out articles that follow all of your blogging guidelines, you’re also going to get some pretty bad pieces of writing. I cannot emphasize enough: you do not have to accept every single submission. You don’t want poorly written articles on your blog and you don’t want to waste a large amount of time editing a piece that’s too far gone. You want your blog to be a reputable place for readers to gain information, and you don’t want to distribute your time to unnecessary extra work. It’s not your job to teach someone how to write.

Keep a separate folder.

If you’re like me, you get hundreds of emails a day. Keeping a separate email folder for social partners has proven to be very useful. Even if you don’t have time to read through emails as you get them, make a point to put them in the right place. That way, when you do have time to go back and tend to them later, you’re not digging through your emails trying to pick out your guest posters and social posters.

Set aside a certain time to deal with partners.

Personally, I like to set aside a chunk of time to deal solely with guest posters and social partners. Depending on your load, this could mean once a day or once a week. To edit and post as you go will only amount to you never getting any other work done. Unless it’s someone’s job to specifically edit your blog and interact with social partners, it’s just not feasible to take things as they come. Either begin or end your day with editing and posting, or designate one day a week to tackle everything head-on.

Previous Article

Using SIC Codes to Find Business Lists

Next Article

Virtual Assistant: A startup's answer

Related Posts
supply chain
Read More

How to Keep Vendors and Clients Happy During Supply Chain Hiccups

Supply chain breakdowns are happening due to global disruptions, rising costs and increased consumer expectations. Businesses can't always stop supply chain hiccups, but they can learn from them and limit their impact on vendors and clients. How a business responds to a supply chain issue can have far-flung effects. A company that is proactive and...
Read More

How to Support Employee Mental Health and Avoid Startup Burnout

When it comes to finding the right job — and staying there — candidates are looking for a lot, especially in a virtual setting. Gone are the days where foosball tables and free snacks constituted benefits. Of course, we still love them, but there has to be more that matters. People are primarily looking to...
Read More

The Role of a Recruiter and HR in Small Business

You’ve launched your business and it’s humming along. Like most entrepreneurs, you wear plenty of hats, including chief human resources (HR) and recruitment officer. Here’s the problem, though: You can’t handle all your employee-related responsibilities forever. If you do, you could find yourself in trouble. The issue isn’t just that you’re going to spread yourself...
press release
Read More

How to Write a Press Release Editors Won’t Toss

You think your company news is a big deal but will an editor feel the same way?  Getting your press release published for free online in a newspaper or other media isn’t a sure thing. The decision to print or delete business news often pivots on the value placed on it by an editor or...