More than 40 million Boomers are all about ‘green’

Latest posts by Rich Sloan (see all)

Heads up, business owners. AARP just concluded a study among 30,000 boomers that shows a strong leaning toward green products and services.

According to the study, 70% of boomers say they feel a responsibility to make the world a better place.

Sounds to me like, if you haven’t already, you better kick your eco-conscious messaging into gear, let alone your genuinely green product and service offerings.

 

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