More than 40 million Boomers are all about ‘green’

21 Dec 2007

Rich Sloan

Rich Sloan is chief startupologist and co-founder of StartupNation and host of StartupNation podcasts. He is also co-author of the acclaimed how-to book, StartupNation: America's Leading Entrepreneurial Experts Reveal the Secrets to Building a Blockbuster Business. Rich encourages you to make a comment under his blog posts or send him a personal message at member nickname, "Rich," here at StartupNation.

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Heads up, business owners. AARP just concluded a study among 30,000 boomers that shows a strong leaning toward green products and services.

According to the study, 70% of boomers say they feel a responsibility to make the world a better place.

Sounds to me like, if you haven’t already, you better kick your eco-conscious messaging into gear, let alone your genuinely green product and service offerings.

 

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