The regulatory environment on the web is growing more complex each year. Users’ online behavior has changed; technology is advancing at a tremendous rate and data is being collected with every click. This is a powerful cocktail and you must understand the legal requirements surrounding it when starting a business.
Being up to date on legal matters is exceedingly difficult if you do not have a lawyer on hand. For example, there was recently a reform in the EU data protection that will take effect in 2018. How much do you know about this reform, if at all?
Being at a disadvantage because of your lack of preparation is real, not to mention dangerous: reputation, getting rejected by third party services and fines are possible at any time.
Not sharing data collection practices
Visitors to your site are concerned about what you say you will do with their data, and what data you actually collect from them.
- A list of the categories of personally identifiable information the operator collects
- A list of the categories of third parties with whom the operator may share such personally identifiable information
- A description of the process (if any) by which the consumer can review and request changes to his or her personally identifiable information as collected by the operator
Why is reputation on this list? Consider the following facts:
- The U.S. saw the largest increase in the lack of trust, up nine points year-to-year to 35 percent
Copy and pasting is one way used by many to avoid paying hundreds to thousands of dollars to get legal counsel.
Are you using Google Analytics for your website? Are you collecting users’ email addresses, their names or location?
Generators can help you understand what needs to be mentioned by providing a great starter template. Try understanding the value of each template. Ask yourself the following questions: is it what my business needs, is it going to be relevant in a year’s time and how do I stay informed?
Assuming people don’t care
Here’s something that might surprise you regarding your marketing strategy: