business on main street

Branding your Business

This show focuses on branding. Creating an image of your company is critical for others to know who you are and how to approach doing business with you. If you are opening a funeral home, you might want to convey a serious tone or, if you are opening a surf shop, a more carefree, fun persona. Jeff and Dan talk to experts who have worked on creating exceptional, lasting brands that leave an impression.

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