business on main street

All about the Non-profit organization with William Abrams from TrickleUp

Non-profit seems to be counter-intuitive to all of us at StartupNation, but it is fascinating to see how many entrepreneurs TrickleUp creates with a $100 startup fund!  Jeff, Norm and William share the secrets and benefits of a non-profit organization and share with you some simple practices you can use to get your business started.

About William M. Abrams

William Abrams, TrickleUp
William Abrams,

William joined Trickle Up in 2005, following a career as a senior executive and journalist for The New York Times, ABC News and The Wall Street Journal.

Under his leadership, Trickle Up has developed and begun implementing a new five-year strategic plan; expanded its programs in Africa, India and Central America; significantly increased both income and number of donors, and introduced new branding and an improved website.

Mr. Abrams served as President of New York Times Television, which produced documentaries and current affairs programs for cable and public television, in November 2001 through January 2005. Prior to joining the Times, Mr. Abrams was President of, a website for tourists to France, and a new-business consultant for Discovery Communications Inc.

From 1993 through 1998, he was Vice President of Business Development for ABC News. There he founded and managed ABC News Productions, a leading producer of documentaries. From 1978 through 1985, Mr. Abrams was a staff reporter and editor for The Wall Street Journal.

He has served as an advisor to the Bowery Residents Committee, a New York agency that helps the homeless and others with limited resources; the Soho Partnership, a job-readiness program for the homeless in New York City and the Partnership for a Drug-Free America, a national anti-drug advertising campaign. He is a board member and Past President of The Village Temple, in Manhattan.

Mr. Abrams has Masters degrees in journalism and business from Columbia University and a Bachelors degree from Tufts University. He completed the Harvard Business School Executive Education “Strategic Perspectives in Nonprofit Management” program and has represented Trickle Up at numerous conferences, including the Clinton Global Initiative.

He lives in Manhattan with his wife Julie Salamon, a writer, and their children Roxie, a student at Tufts University, and Eli, a student at LaGuardia Arts High School.

Founded in 1979, Trickle Up empowers people living on less than $1 a day to take the first steps out of poverty, providing them with resources to build microenterprises for a better quality of life. Working through a network of 60 community partner organizations, Trickle Up gives business training, seed capital grants, and savings support to very poor people in Ethiopia, Mali, Burkina Faso, Uganda, India, Nepal, Guatemala, and Nicaragua. This year Trickle Up will support the launch or expansion of more than 10,000 sustainable livelihoods, benefitting more than 50,000 people.

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