business on main street

Personal Branding to Increase Business


Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. Personal branding also involves creating an asset by defining an individual’s body, clothing, physical appearance, digital and online presence and areas of knowledge in a way leading to a uniquely distinguishable, and ideally memorable, impression. The term is thought to have been first used and discussed in a 1997 article by Tom Peters.

Personal Branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization. Personal branding can often involves the application of one’s name to various products. For example, the celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g. Trump Steaks).​


Tara Kachaturoff is a high-energy creative business strategist who works with entrepreneurs who want to create more visibility and credibility for themselves and their businesses through implementing a variety of personal branding and marketing strategies. Working exclusively with high-performing motivated entrepreneurs, she inspires her clients to optimize their most valuable assets – their vision, values, strengths and talents. She provides information-packed, quality-oriented insight that inspires and enlightens. She is Michigan’s first Reach Certified Personal Brand Strategist. She is the producer and host of  Michigan Entrepreneur, a weekly television talk show featuring entrepreneurs from startup to stellar – now in its 9th year of production. More recently, she was a contributing author to Susan Chritton’s bestselling book, Personal Branding for Dummies, contributing a section on personal branding and TV. ​

Peter MontoyaPeter Montoya – He has written several books including The Brand Called You Peter Montoya is the recognized leader in Personal Branding and The Brand Called You is the definitive work on Personal Branding. Want to make money with less work? Create a Personal Brand that tells customers how you’re different from your competition and build your relationships with them daily. The Brand Called You is the ultimate resource for building your Personal Brand, one that sells you, not your product or company. With action plans, insight and case studies, The Brand Called You is your guidebook to getting the best customers, growing your business, and making more money.

Erika WeichelErika Weichel – is an amazing story of how a personal branding approach took a small town, brick and mortar business to becoming an in demand firm with heavy hitting global clientele

It’s a story of how, even in these days of virtual reality and endless internet companies a small local business and personal branding, with a sprinkle of stellar customer service can explode a startup to enjoying a wealth of international attention…

It’s the story of Erika Weichel and My Coordinator LLC.

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