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Understanding What Your Metrics are Telling You

Today we talked with Robert J. Moore from RJMetrics on what key metrics all businesses should be monitoring.  We also had in-studio Nancy Oram from StaysOnEyewear and Mike Keith from The Office Coffee Shop in Royal Oak, MI.

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Mike Keith, Nancy Oram, and Jeff Sloan

Data is all around you and the small business owner needs to read and react to the data the same way the mega-corporations do.  Your bank statement is a form of data, google analytics will tell you everything you need to know about how your website is performing, your customers provide the most valuable data.

Some data sounds technical but is actually very easy to get.  Do you know what your Net Promoter Score is? Are you running an AB Test with your website?  Robert explains what these metrics are and how easy it is to gather.

Our in-studio guests, Nancy Oram and Mike Keith, share how their ideas became reality.  Nancy found a problem and invented the solution and got it to market.  Her StayOnEyewear, which are sunglasses and headband in-one, are innovative and fashionable.  Hear how she avoided the naysayers and got her idea to market and being sold in 25 major retailers.

Maybe you work from a home office and need a place to meet clients.  Maybe the office you are in is too small to hold your next meeting or maybe you just need a place to go to where you can be left alone.  The Office Coffee Shop offers exactly that.  Mike is following his dream of being an entrepreneur while providing a business that fills a demand.

Guest Bios

Robert J. Moore

Robert J. Moore
Robert J. Moore

Robert J. Moore is the co-founder and CEO of RJMetrics, a SaaS business intelligence company with the mission of inspiring and empowering data-driven people. Prior to RJMetrics, Moore served on the Investment Team of Insight Venture Partners, a leading software-focused venture capital and private equity firm based in New York. He is a graduate of Princeton University’s department of Operations Research and Financial Engineering. Moore is a vocal supporter of the Philadelphia startup scene, where he serves on the leadership team of Philly Startup Leaders. Through the PSLU accelerator program he co-founded in 2013, he regularly mentors up-and-coming Philadelphia entrepreneurs. For his accomplishments and contributions to the community, Moore was recently featured on the cover of Philadelphia Magazine and recognized by Mayor Michael Nutter.

Moore is nationally known for his startup advice and data-driven research, which has been featured in The New York Times, The Wall Street Journal, The LA Times, Businessweek, Inc Magazine, Forbes, Fast Company, TechCrunch, Mashable, and countless other publications. He has appeared as a featured speaker at TEDxPhilly, Symantec Vision, Lean Startup Machine, and Founder Factory. He guest lectures annually at Princeton University and The Wharton School.

Nancy Oram

This Birmingham resident has secured a global licensing agreement for her latest invention: sunglasses and reading glasses that stay on, like a headband, when they’re flipped up onto a wearer’s head.

She calls the product StaysOnEyewear, and through her Nancy Oram Design LLC she has learned all about making an idea into a reality in designing, prototyping, manufacturing and selling her invention.

The glasses sell for $19.99 online and in about 25 retail stores nationwide; a wider retail launch is planned for this summer.  Nancy did this while working in purchasing at Ford Motor and is still working there today.

Mike Keith

The Office Coffee Shop provides a business hub where professionals in all industries can come to grab some coffee, hold a meeting, meet for lunch or put in a full day of work. Our experienced baristas, professional support staff and convenient location in downtown Royal Oak lends an energetic atmosphere to your day-to-day business needs. And not only can you work, print, scan and meet in a comfortable environment — they also offer IT, business development and marketing assistance.

But while our primary goal is to create a place for small business to thrive and collaborate, The Office Coffee Shop is also dedicated to a “pay it forward” philosophy. A portion of all our proceeds will be donated to charities that strive to improve others’ lives everyday.

The Office Coffee Shop, at the southwest corner of Lafayette and Fourth Street, will offer coffee and food from vendors such as Water Street Coffee Roaster in Kalamazoo, New York Bagel Baking Co in Ferndale, Holy Cannoli’s in Rochester, and Just Delicious Scones in Roseville.

“We’re also the only place in town that can offer you a private office for a meeting, a conference room, a printing center, an address to receive your mail, and great food made fresh locally when you’re hungry,” Keith says.​

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