Did you know that coffee is one of the most widely consumed beverages in the U.S. and worldwide? Americans consume 400 million cups per day, making the U.S. the world’s leading consumer of the beverage.
Today, largely as a result of many of us working from home, not only are we drinking more cups of joe than ever, we’re buying it online and making it at home. Specialty roasts are increasing by 20% annually and account for nearly 8% of the total $18 billion U.S. coffee market.
Due to our change in consumer behavior and because selection in local stores can often be limited, e-commerce allows consumers to find specialty products that they might not otherwise have access to.
So, could starting an e-commerce coffee business be right for you? Tune in to this morning’s WJR Business Beat to hear more from Jeff!
“So, here’s our tip: If you’re an entrepreneur wondering about what business to start, whether part-time or full-time, I’ve got just one word for you: coffee!”
– Jeff Sloan
Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.
Are you an entrepreneur with a great story to share? If so, contact us at [email protected] and we’ll feature you on an upcoming segment of the WJR Business Beat!
Good morning, Paul.
Today on the Business Beat, we’re featuring our startup tip of the week.
Now, we all need our cup of joe in the morning to get us going every day, and that drives a lot of sales in the business of coffee.
In fact, coffee is one of the most widely consumed beverages in the U.S. and worldwide. Americans consume 400 million cups per day, making the U.S. the world’s leading consumer of coffee.
Today, largely as a result of many of us working from home, not only are we drinking more coffee than ever, we’re buying it online and making it at home rather than grabbing a cup of joe on the way to work or making a cup of coffee at the office.
Today, specialty coffees are increasing by 20% annually and account for nearly 8% of the total $18 billion U.S. coffee market. And because selection in local stores can often be limited, e-commerce allows consumers to find specialty coffee products that they might not otherwise have access to.
Craig Ross, vice president of sales for e-commerce platform provider, TrueCommerce, explained in an article recently published in E-Commerce Times, “One of the most striking changes in consumer behavior we have seen since the pandemic started is the desire to improve the ‘at-home’ experience.”
And part of that is enjoying our coffee. Even when the pandemic is over, buying coffee online just makes sense. The selection is endless, and coffee is easy to ship.
So, here’s our tip: If you’re an entrepreneur wondering about what business to start, whether part-time or full-time, I’ve got just one word for you: coffee! Become a roaster. You can source beans from all over the world and create your own specialty blend. Create a catchy brand. Open your own Shopify store and capture attention of shoppers by telling of the romantic story that is behind every blend that you dream up. Everything you need to start a business like this from the product ingredients to the technology you use to market and sell it is readily available.
And that’s our tip of the day! I’m Jeff Sloan, founder and CEO of StartupNation.com, and that’s today’s Business Beat on the Great Voice of the Great Lakes, WJR.
