On today’s Business Beat, Jeff talks to Amy Peterson, the CEO and co-founder of Rebel Nell, a Detroit-based jewelry business that seeks to employ women with barriers to employment.
Tune in to the Business Beat, below, to learn more about Rebel Nell and its worthy cause:
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Good morning, Paul!
It’s Friday, and as we have been doing Fridays on the Business Beat, we’d like to feature a fun or feel-good story of a local startup here in our region that’s making good. Today’s feature? It’s Amy Peterson’s Rebel Nell. She’s the CEO and co-founder of Rebel Nell. Amy, tell us about Rebel Nell.
Hi, Jeff. I am the co-founder and CEO of Rebel Nell. We are a social enterprise based in Detroit that exists to provide employment, equitable opportunity and wrap-around support for women with barriers to employment. We make unique, one-of-a-kind jewelry from repurposed material, including fallen graffiti as well as some other iconic locations in and around the city. And we train the women that we hire directly from nine local shelters to make this one-of-a-kind jewelry and not only provide an incredible item as a product but also to help these women transition to a life of independence.
And Amy, you’ve got some really cool things going on right now with Rebel Nell. Tell us!
We just launched one of my favorite collections. It’s in partnership with the Motown Museum. It’s very cool. These pieces are made from old vinyl records from the actual Motown Museum itself. They’re the only time that Motown created a red-heart-shaped vinyl, and it was to honor Berry Gordy’s father. Proceeds from that go to benefit the Motown Museum and to continue to employ, educate and empower the women at Rebel Nell.
What’s better than that? A business meeting with success, doing great things for the community all at the same time. Rebel Nell was part of the Goldman Sachs Foundation program called 10,000 Small Businesses. Their initiative is to help entrepreneurs create jobs, economic growth, access to business education and financial capital, all intended to help foster the growth and success of worthy startups.
That’s a great way to close out our week.
I’m Jeff Sloan, founder and CEO of StartupNation.com, and that’s today’s Business Beat on the Great Voice of the Great Lakes, WJR.