wjr business beat

WJR Business Beat: (Episode 370) New Report Highlights Hottest E-Commerce Categories

On today’s Business Beat, Jeff Sloan shares the results of a report on the hottest e-commerce categories for entrepreneurs.

Tune in below to learn just how big the e-commerce marketplace is:

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Good morning, Paul! It’s Friday and today on the Business Beat, we’ve got a scoop for you on the hottest-performing e-commerce categories today. Total e-commerce revenue in 2021 was a whopping $799 billion and it shows no signs of slowing down with projections for 2022 totaling nearly $908 billion. It’s so hot that by 2024 revenue from e-commerce sales is projected to eclipse in-person shopping.

So the next question is: What am I going to sell online? We’re here to help you figure that out. To help guide you to the answer, we’ve got the latest report from Wicked Reports on the hottest categories in e-commerce sales today.

Coming in at No. 8, it’s media. This segment covers consumer sales of physical books, CDs, DVDs and video games on disc. No. 7, it’s food, of course. This includes grocery delivery and subscription recipe boxes. And well, you just can’t go wrong with food. No. 6, it’s beverages. The beverage category includes all alcoholic drinks, nonalcoholic drinks like sodas and juices and hot drinks like coffee and tea. No. 5, health, beauty and personal care items. The segment includes cosmetics, perfumes, over-the-counter medicines, vitamins, body and hair. No. 4, it’s toys, hobby and DIY. This is a broad category encompassing children’s toys, including video games, consoles, musical instruments, art supplies, sporting and fishing gear. No. 3, furniture. No. 2, electronics from refrigerators to cell phones and smart streaming devices.

Coming in at No. 1, it’s fashion. This category includes shoes, clothes and accessories. So there, you have it. Looking for a little inspiration on where to go and what to do with your dreams of starting a business today, go online, pick one of these categories, and you’ve got a shot at big-time success.

I’m Jeff Sloan, founder and CEO of startupnation.com, and that’s today’s Business Beat brought to you by Dell Technologies on the Great Voice of the Great Lakes, WJR.

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