Ethnic woman filming on smartphone.

LISTEN: Influencer Marketing Impact Starting to Decay

86% of consumers are more likely to trust a brand that uses user-generated content to influence their purchase decisions compared to 12% being impacted by a product promotion from an influencer.

Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.

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