10 Low-Cost Tools to Get Started with Influencer Marketing
Influencer marketing has become part of the fabric of digital marketing in less than a decade. According to…
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influencers
18 posts
LISTEN: Influencer Marketing Impact Starting to Decay
86% of consumers are more likely to trust a brand that uses user-generated content to influence their purchase…
Shocker? Young Americans Want to be Social Media Influencers
So, you want to be an influencer? Turns out you’ve got plenty of company. About 86% of young…
How Influencers Can Maximize Their Business Partnerships
You can hardly open up a newspaper, magazine or web browser this summer and come away not worrying…
11 Ways Small Businesses Can Partner With Influencers
How has your small business partnered with influencers? Give your best tip for other SMB looking to partner…
4 Personal Branding Strategies for Startup Founders
Being a startup founder is a very tough but rewarding experience. I was fortunate early on in college…
How Startups and Entrepreneurs Can Use TikTok to Grow Their Businesses
TikTok has risen to new heights in recent years with its short-form videos: the app is now available in…
Why User-Generated Content is the Secret to Successful Marketing
As every entrepreneur knows, an idea gets your business off the ground, but getting the word out and…
Make it Big Without Breaking the Bank: Tips for a Successful Bootstrapped Marketing Campaign
It’s no secret that these days, you don’t need to spend money to spread the word about your…
What the Rise and Fall of Anthony Scaramucci Can Teach You About Your Startup’s Communications Strategy
I grew up in the Midwest where discussions of money, politics, religion and college football allegiances are deemed…
SEO Basics: Getting Your Small Business Started
As a small business owner, there are many aspects you need to oversee in order for your business…
PR Tips for Entrepreneurs: Gain Brand Credibility and Coverage
As an entrepreneur, you’re undoubtedly wearing many hats. You’ve found yourself becoming a marketer, business development manager, accountant…
Nail Your Startup’s Product Launch with These Steps
Deadlines are good to have, but it’s equally important how we communicate those deadlines to our teams and project…
Networking Tips for Entrepreneurs at Any Age
In 2016, LinkedIn influencer Lou Adler surveyed 3,000 people to discover how they found their most recent job. A…
How One Entrepreneur Uses Influencers to Help Apps Gain Traction
While most college students prefer to spend their downtime at toga parties, Victor Ricci went about things differently. Like…
5 Social Media Marketing Game Changers to Watch in 2017
In this day and age, you’d struggle to find a businessperson who didn’t recognize the importance of social…
Get Press for Your Startup with These 7 Bulletproof Steps
As someone who has used public relations to grow multiple businesses, I often hear stories of entrepreneurs struggling…
Content is (Not) King, Content is Currency
I have a love/hate relationship with the idea that content is king. For starters, there are many examples…