influencers Archives

How Influencers Can Maximize Their Business Partnerships

You can hardly open up a newspaper, magazine or web browser this summer and come away not worrying about our shared future. We’re currently in a bear market, and the leading economic indicators look pretty...

byJohn Rampton

July 28, 2022

11 Ways Small Businesses Can Partner With Influencers

How has your small business partnered with influencers? Give your best tip for other SMB looking to partner with influencers? To help small businesses develop partnerships with influencers, we asked successful business owners and marketing...

byBrett Farmiloe

July 11, 2022

4 Personal Branding Strategies for Startup Founders

Being a startup founder is a very tough but rewarding experience. I was fortunate early on in college at UNCG to have a mentor who successfully closed multiple investment rounds from two tech startup ventures...

byKevin Payne

April 4, 2022

How Startups and Entrepreneurs Can Use TikTok to Grow Their Businesses

TikTok has risen to new heights in recent years with its short-form videos: the app is now available in over 150 markets across the globe, in 75 languages and has over 689 million active monthly users....

byAntoine Forest

May 6, 2021

Why User-Generated Content is the Secret to Successful Marketing

As every entrepreneur knows, an idea gets your business off the ground, but getting the word out and developing a loyal customer base is what keeps the lights on. Making the most of your marketing...

byMatt Gibbs

September 18, 2019

10 Low-Cost Tools to Get Started with Influencer Marketing

This is the year for influencer marketing. Heard that before? That’s because year after year; influencer marketing growth has eclipsed expectations. A recent study of marketers found that 84 percent of businesses have a campaign...

byMichael Quoc

May 1, 2019

Make it Big Without Breaking the Bank: Tips for a Successful Bootstrapped Marketing Campaign

It’s no secret that these days, you don’t need to spend money to spread the word about your startup. There are numerous incredible marketing tools available that are free to use or that cost next...

byJonathan Chaupin

October 5, 2017

What the Rise and Fall of Anthony Scaramucci Can Teach You About Your Startup’s Communications Strategy

I grew up in the Midwest where discussions of money, politics, religion and college football allegiances are deemed impolite. But if you’re not talking about politics in 2017, you’re likely not paying attention. It’s the...

byJeff Barrett

August 1, 2017

SEO Basics: Getting Your Small Business Started

As a small business owner, there are many aspects you need to oversee in order for your business to succeed. However, one aspect you might be overlooking is search engine optimization (SEO). With SEO, you...

byConstantina Kokenes

June 26, 2017

PR Tips for Entrepreneurs: Gain Brand Credibility and Coverage

As an entrepreneur, you’re undoubtedly wearing many hats. You’ve found yourself becoming a marketer, business development manager, accountant and perhaps an employer. Amongst all of this, perhaps much further down the "to do" list, is PR....

byHalima Khatun

June 22, 2017

Nail Your Startup’s Product Launch with These Steps

Deadlines are good to have, but it's equally important how we communicate those deadlines to our teams and project stakeholders, especially during a product launch. There are a few key things to consider around the launch...

bySaul Malpass

June 18, 2017

Networking Tips for Entrepreneurs at Any Age

In 2016, LinkedIn influencer Lou Adler surveyed 3,000 people to discover how they found their most recent job. A staggering 85 percent credited networking for helping them get hired; using network connections is even considered the primary...

byDeborah Sweeney

May 24, 2017

How One Entrepreneur Uses Influencers to Help Apps Gain Traction

While most college students prefer to spend their downtime at toga parties, Victor Ricci went about things differently. Like most young people, he wasn’t spending every waking hour at the library—he too was having fun, but...

byNathan Resnick

May 5, 2017

5 Social Media Marketing Game Changers to Watch in 2017

In this day and age, you’d struggle to find a businessperson who didn’t recognize the importance of social media marketing within an overall marketing strategy. The world of social media marketing is in a constant...

byParker Davis

March 22, 2017

Get Press for Your Startup with These 7 Bulletproof Steps

As someone who has used public relations to grow multiple businesses, I often hear stories of entrepreneurs struggling to get press for their startups. I know how frustrating it can be. From the outside, the...

byDmitry Dragilev

March 20, 2017

Content is (Not) King, Content is Currency

I have a love/hate relationship with the idea that content is king. For starters, there are many examples of great companies, killer profits and expansive growth that do not have content. These companies may have advertising...

byPatrick Jager

September 1, 2016