Woman in blue jeans online shopping on her phone

LISTEN: Omnichannel Shopping is the Future

How are consumers using online to influence offline purchases? Before shopping in store, 58% are researching deals and prices, 51% check product reviews, and 42% check in stock status.

And now consumers are not only doing this asynchronously before going in store; but they’re also engaging in online to offline experiences while in store in real time.

Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.

Related Posts
Breadless Detroit
Read More

LISTEN: Breadless Eatery—A Startup Success Story

Breadless, a restaurant startup in Detroit that in the face of all of the economic pressures, labor shortages and higher operating costs, is finding success. Its founders are husband and wife team Mark Howland and...