WJR Business Beat

WJR Business Beat: The Most Popular Startup Type State-by-State (Episode 395)

On today’s Business Beat, Jeff Sloan reveals the top choices for startups across the United States. Can you guess what Michigan’s is?


Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.

Are you an entrepreneur with a great story to share? If so, contact us at [email protected] and we’ll feature you on an upcoming segment of the WJR Business Beat! 

Good morning, Paul!

Well, we know that our great country is the land of opportunity when it comes to entrepreneurship and starting new businesses, but who knew that there are some startup choices that are more popular in one state versus another? Well, a study recently commissioned by Sure Payroll analyzed more than 600 small businesses by Google search terms on a state-by-state basis to identify the most popular type of business Americans want to start in their state.

First, before getting to that state-by-state analysis, the majority of Google searchers keyed in on how to start five small business types most of all: 1, a clothing boutique; No. 2, home and or yard renovation type businesses; No. 3, online retail; 4, food-related businesses, and 5, those in the fitness sector. And what states do people want to start a clothing boutique? The No. 1 most sought-after well, people in Alabama and Kentucky want to start that type of business most of all, while in Georgia, it’s starting Airbnb businesses, Massachusetts it’s consulting businesses.

Now, interestingly, as it relates to our great state of Michigan, the No. 1 most sought-after business startup type it’s those related to woodworking. That’s right. One might think it would have had something to do with the auto industry, but oh no. Harkening back to our roots as one of America’s great lumber producing states, we still love wood. And now businesses relating to woodworking are the No. 1 most sought-after startup type in our great state of Michigan.

So, there you have it, Paul.

I’m Jeff Sloan, founder and CEO of startupnation.com, and that’s today’s Business Beat on the Great Voice of the Great Lakes, WJR.

StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here.

Previous Article
Andrea Unger

Build on Your Uniqueness to Turn Talent Into a Thriving Business

Next Article
Gen Z

5 Tips to Authentically Market Your Startup to Gen Z 

Related Posts
Read More

WJR Business Beat: We’re Spending Even More Time Online (Episode 411)

In today's Business Beat, Jeff tells us consumers are spending more time online and explains what businesses need to do to reach them. Tune in below for more details on how digital use has changed with the pandemic:   Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business...
Read More

WJR Business Beat: Win $10,000 Grant Through Verizon Program (Episode 410)

On today's Business Beat, Jeff provides details of the Verizon Small Business Digital Ready program, including free resources, coaching and $10,000 grants to get your small business up and running. Tune in below for more details:     Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat....
home-based businesses
Read More

The Value of Home-Based Businesses to Economic Recovery

The challenge of America’s economic recovery, in the wake of the COVID-19 pandemic, is to spread it to every community – and especially those that have been historically excluded. The key to meeting that challenge is to appreciate the civic and economic value of an overlooked resource: home-based businesses. There are about 16 million home-based...
Read More

WJR Business Beat: Business Success Means More Than Making Money (Episode 409)

On today's Business Beat, Jeff Sloan talks with Bob Kratt of Hamilton's Propane about how business success can be measured in more ways than just the bottom line. Tune in to today's Business Beat to learn more:   Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat....