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On today’s Business Beat, Jeff Sloan talks about why success as an online business isn’t a trip down easy street.
Tune in to the Business Beat, below, to learn more about two new studies that show consumers aren’t all that thrilled with their online shopping experiences.
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Good morning, Paul! Well, now that the holiday shopping season is in full swing, if you’re a merchant, you want to make the most of this critical shopping season, that’s for sure. And to do that, you go online, right, Paul, that’s where all the action is. Well, that’s right, but it’s not as easy as it looks to meet with success. In fact, now two new studies show that consumers aren’t all that thrilled with their online experience. Really? Yes, indeed. In fact, one study done by Optimizely of the consumers polled show that 49% say their expectations are now not being met by businesses online. A circumstance caused by both online sellers falling short of expectations in some cases, but also as a result of the extremely high standards that U.S. consumers now hold for those online sellers and their shopping experience. Another study, the 2022 Global Consumer Trends study by Qualtrics XM Institute, provides more detailed insight into this now rising level of consumer dissatisfaction have found that because the bar has now been raised so high online sellers better offer broad selection, the best pricing, and a really supreme level of customer service and support. And for the most part online sellers are struggling to meet those really high consumer expectations today. The takeaway? Well, don’t think that by simply going online, you’re going to pick up lots of easy business. In fact, if you go online, you better be prepared to meet an extremely high level of consumer expectation in order to succeed. I’m Jeff Sloan, founder and CEO of startupnation.com, and that’s today’s Business Beat on the Great Voice of the Great Lakes, WJR.