On today’s Business Beat, Jeff discusses a new survey on the most female-friendly companies in the world.
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Good morning, Paul! This morning on the Business Beat we’re reporting on the new just-released list of the companies recognized for being the most female-friendly in the world. What does this mean? Well, Forbes in partnership with market research company Statista has identified the companies leading the way when it comes to trying to support women inside and outside their workforces and they’ve created their inaugural ranking of the world’s most female-friendly. The list was compiled by serving 85,000 women across 40 countries. Respondents were asked to rate their employers on criteria such as pay equity and parental leave. Statista also asked women to assess how companies use their platforms and marketing messages to promote gender equality and/or to perpetuate negative stereotypes. Why is this particularly poignant and relevant today? Well, the COVID-19 pandemic took an especially heavy toll on women around the world. By January 2021, nearly 3 million women had dropped out of the workforce in the U.S. alone. Worldwide, women lost more than 64 million jobs. Now there is some good that came from all of this. Many women turned to starting a new business, for example, instead of being employed. Moreover, Congress is debating support for childcare and elder care. And remote work has grown from being a perk to a priority and that helps women most of all. Yet, even with these positives, some goals remain elusive of the top 300 companies. Only 20 are led by women today. So who made this year’s list? Well, coming in at No. 1, it’s the Hershey company. CEO Michelle Buck became the first woman to lead the chocolatier in its 127-year history when she was promoted to the top spot in 2017. Other companies making the list? Zoom and Estee Lauder are other examples of companies in the top 10. To learn more, go to forbes.com to see the full list and to learn what the cited companies of excellence are doing to set a new standard of equality in business today. I’m Jeff Sloan, founder and CEO of startupnation.com, and that’s today’s Business Beat on the Great Voice of the Great Lakes, WJR.