WJR Business Beat: Tips To Drive More Sales And Create Customer Loyalty (Episode 365)

Good morning, Paul! We’ve got a tip that all business owners and operators need to be aware of given its proven power to drive more sales and increase customer loyalty. And that leads to repeat purchases. So what is it and how do you achieve it? Well, here it is: Transform your company’s employees into ambassadors for your business and to activate this transformation you first must transform the way your employees feel about your company and their opportunity to work on behalf of it. The goal is to ignite passion and loyalty. That leads to an enthusiasm in the way your employees do their jobs. Most importantly, in the way they interface you’re your customers. So here are a few tips on how you make it happen. One, make sure your employees know that they are part of a team. And that on this team, every member matters and the way one employee goes about his or her role, well, that directly impacts the performance of your company as a whole. Two, create a culture of ownership so that your employees feel a sense of genuine pride about working for your company. You need to get them to feel like they’re working for themselves. Now, of course, some companies offer actual equity ownership opportunities, and certainly you could do that as incentive, but I’m talking more figuratively about conveying a sense of ownership and this can be achieved in various ways that are not limited to financial strategies. By way of example, simply giving your staff an opportunity to be heard and provide input that helps shape the business will go a long way toward giving them a sense of feeling that they have contributions to the business that go way beyond just holding a job. Provide ongoing education that makes your team members expert in what it is that you sell. You don’t want sales associates working for you. You want experts that know the category and the advantages that your specific products or services offer versus what the competition offers so that they can explain it with genuine expertise and enthusiasm and that leads to confidence, which leads to sales. Want our complete and comprehensive list of how to achieve this goal for your business and other growth hacks? Go to startupnation.com and check out our Business Growth Hacks newsletter. Sign up for it! You’ll get tips every week like this one on how to generate more sales and grow your business with easy and simple business hacks. I’m Jeff Sloan, founder and CEO of startupnation.com, and that’s today’s Business Beat on the Great Voice of the Great Lakes, WJR.