wjr business beat

WJR Business Beat: Tips To Drive More Sales And Create Customer Loyalty (Episode 365)

On today’s Business Beat, Jeff explains how transforming your employees into ambassadors will translate into customer loyalty and greater sales.

Turn in to the Business Beat, below, to learn more about this business growth hack:


Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.

Are you an entrepreneur with a great story to share? If so, contact us at [email protected] and we’ll feature you on an upcoming segment of the WJR Business Beat!

Good morning, Paul! We’ve got a tip that all business owners and operators need to be aware of given its proven power to drive more sales and increase customer loyalty. And that leads to repeat purchases. So what is it and how do you achieve it? Well, here it is: Transform your company’s employees into ambassadors for your business and to activate this transformation you first must transform the way your employees feel about your company and their opportunity to work on behalf of it. The goal is to ignite passion and loyalty. That leads to an enthusiasm in the way your employees do their jobs. Most importantly, in the way they interface you’re your customers. So here are a few tips on how you make it happen. One, make sure your employees know that they are part of a team. And that on this team, every member matters and the way one employee goes about his or her role, well, that directly impacts the performance of your company as a whole. Two, create a culture of ownership so that your employees feel a sense of genuine pride about working for your company. You need to get them to feel like they’re working for themselves. Now, of course, some companies offer actual equity ownership opportunities, and certainly you could do that as incentive, but I’m talking more figuratively about conveying a sense of ownership and this can be achieved in various ways that are not limited to financial strategies. By way of example, simply giving your staff an opportunity to be heard and provide input that helps shape the business will go a long way toward giving them a sense of feeling that they have contributions to the business that go way beyond just holding a job. Provide ongoing education that makes your team members expert in what it is that you sell. You don’t want sales associates working for you. You want experts that know the category and the advantages that your specific products or services offer versus what the competition offers so that they can explain it with genuine expertise and enthusiasm and that leads to confidence, which leads to sales. Want our complete and comprehensive list of how to achieve this goal for your business and other growth hacks? Go to startupnation.com and check out our Business Growth Hacks newsletter. Sign up for it! You’ll get tips every week like this one on how to generate more sales and grow your business with easy and simple business hacks. I’m Jeff Sloan, founder and CEO of startupnation.com, and that’s today’s Business Beat on the Great Voice of the Great Lakes, WJR.

Previous Article
AR and AI Dell

How AR and AI are Driving Innovation Amid Social Distancing

Next Article

7 Common Mistakes to Avoid When Launching a Software Program

Related Posts
Read More

WJR Business Beat: We’re Spending Even More Time Online (Episode 411)

In today's Business Beat, Jeff tells us consumers are spending more time online and explains what businesses need to do to reach them. Tune in below for more details on how digital use has changed with the pandemic:   Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business...
Read More

WJR Business Beat: Win $10,000 Grant Through Verizon Program (Episode 410)

On today's Business Beat, Jeff provides details of the Verizon Small Business Digital Ready program, including free resources, coaching and $10,000 grants to get your small business up and running. Tune in below for more details:     Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat....
Read More

WJR Business Beat: Business Success Means More Than Making Money (Episode 409)

On today's Business Beat, Jeff Sloan talks with Bob Kratt of Hamilton's Propane about how business success can be measured in more ways than just the bottom line. Tune in to today's Business Beat to learn more:   Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat....