Current Design Trends on the Web

Learn about trends in web design from a co-founder of a Web design firm with happy clients. This is perspective from the front lines.
Latest posts by John Carney (see all)

Design is an extremely important exercise in taking your brand to market.

The design of your web site will dictate how people respect not only youronline presence, but your business itself. There are a few trends in web design one should consider when designingor re-designing a website. As with all trends they are something to be mindful of and not universally embraced without careful analysis.

A Few Specific Design Movements


Sites that portray an elegant, yet simplistic sense of layout tend to be more successful than other sites which try to be all things to all people. Simplicity can be achieved with several methods:

Use of Space

A flowing unconstrained use of space increases the likelihood that the contenton your site will be easily read.

Grid Format

Dividing your site into a grid format and examining where each element sits can provide helpful insight for proper content flow & structure.

Font Usage

Often overlooked, the way one utilizes typography style, size, and color can be the most important characteristic of your site design. Focus on legibility first, then move onto relative sizes, color schema, and refine from there.

CSS (Cascading Style Sheets)

This is more of a movement in technology, which has influenced web design.Your users’ time is quite valuable to them. On a first visit to a website you have precious little time to tell your story, especially when you are attempting to garner new customers and or clients. This is where the speed and power CSS comes in. When used properly CSS can render tables, control typography, and enable a site to be displayed in a lightening-quick fashion.

Glossy Buttons & Shiny Acrylic

The preferred eye candy of many current sites is the glossy interfaces and buttons we have come to know and love. As with too much of a good thing, excesses can do you harm.


Back in the day (1996), gradients were frowned upon because they took longer to display especially in background of the site. Today they can be frowned upon simply due to overuse. Don’t distract from your content and overall messaging by going gradient-goofy!

Badges, and Nifty but Meaningless Emblems

This is a fairly new trend, and one which should be used sparingly, and with a sense of purpose. Iconic shouting with a meaningless graphic will do a disservice to your layout. Employing badges and/or emblems should directly apply to your product or service offering. Having general badges like “Web2.0 compliant” are not meaningful and do nothing to promote your site.

Invest the time

By investing your time in design and taking into consideration how your viewers perceive your site you will be able to reap many benefits. If designed properly, your site will benefit from not only brand legitimacy, but an increase in business.

Previous Article

Say What? Words That Never Pass a Home Bizzers’ Lips

Next Article

5 Reasons Why It Is So Attractive To Start Your 50+ Business At Home

Related Posts
top fintech startups
Read More

Top Fintech Startups in the Midwest 2022

The Midwest is rapidly becoming home to some of the best fintech startups in the country. Chicago, for instance, is becoming a top tech hub for fintech startups, seeing massive growth and funding for its companies. In Columbus, the city’s long history with top banking institutions has created a fertile ground for fintech startups to...
artificial intelligence
Read More

Why SMBs Shouldn’t Be Afraid of AI

Data overload is a common challenge that unites businesses of all sizes; whether they’re multinational corporations with millions of customer records, or small and medium businesses (SMB) with hundreds of receipts to log. Large enterprises are handling their data by embracing AI in their droves – so why are some SMBs still holding back from...
sales pitches
Read More

12 Unique Ideas For Memorable Sales Pitches

What is one unique idea for an entrepreneur to create an effective and memorable sales pitch?  To help you make your sales pitches effective and memorable, we asked marketing professionals and experienced entrepreneurs this question for their best ideas. From focusing on benefits to offering irresistible bargains, there are many ways to create effective sales...
Read More

Don’t Quit and Other Lessons from a Wantrepreneur Turned Entrepreneur

I’ve tried many businesses and side hustles over the past 15 years. I’ve mowed lawns, was a DJ at weddings, negotiated real estate deals, started an e-commerce business, and many others. Some of those endeavors made me money, but others didn’t. Now I have a successful digital marketing agency. People often ask me how I...