DIVADEVA – Entrepreneurs That Puts Your Best Face Forward

Join us in congratulating DIVADEVA for being named in the Top 100 of the 2014 Home-Based 100 Business Winners in the “Most Glamorous and Most Innovative Categories!”

DIVADEVA in the Top 100 and in the Top 10 of the “Most Glamorous and Most Innovative Categories!”


Congratulations to DIVADEVA, located in Sebastian, Florida, for being named in the Top 100 for 2014 Home-Based 100 Business Winners and in the Top 10 of the “Most Glamorous and Most Innovative Categories!” We caught up with business owner and entrepreneur Cathy Goff and asked her to answer some questions and share some words of advice and inspiration with our StartupNation audience.

Tell Us About Your Journey

StartupNation: What is your favorite aspect of being an entrepreneur?
Cathy: Knowing that I made it happen.

StartupNation: To what do you attribute your success as an entrepreneur and business owner?
Cathy: Never giving up.

StartupNation: What ignited the spark in you to start/select your particular business as an entrepreneur?
Cathy: I have been an Entrepreneur always since 18 I opened my first Salon DIVADEVA was created from my Passion for younger looking Skin I knew I could make a difference and decided to create Products that would show you real results.

StartupNation: What would you say are the top three skills needed to be a successful entrepreneur?

  • Patience
  • Ambition
  • Focus

Words of Wisdom – Inspiration for Aspiring Entrepreneurs

StartupNation: If you had one piece of advice for someone just starting out, what would it be?
Cathy: Believe in yourself!


StartupNation: Where do you find your greatest inspiration?
Cathy: My mind gets ideas in the middle of the night.

StartupNation: What is your favorite motivational/business quote as an entrepreneur?
Cathy: Never, Never quit!

StartupNation: A motto you live by?
Cathy: Today I am going to make it happen.

Tell Us About Your Business, Experiences, & Funding Your Startup

StartupNation: How did you get funding for your startup?
Cathy: I actually was out of work and little by little built it up we just had my husband’s income, we went out on a limb and did our first Show and made Profit.

StartupNation: Recommendations for others starting out?
Cathy: Cash in hand is the best way.

Marketing and Building Their Customer Base

StartupNation: How do you market and build your customer base?
Cathy: Face to Face, I worked the shows went on TV and Radio.

StartupNation: Recommendations for others starting out?
Cathy: The more you are seen, the more you will grow.

Changes in the Business Market

StartupNation: What changes have you seen in your business market since starting?
Cathy: I saw great success, then a crash now, we are on an upswing!

StartupNation: What do you see coming that will impact your business?
Cathy: Now things are moving forward the Economy is getting stronger I think now will be the best time for us to succeed.

StartupNation: Have a funny story about a client or business transaction that you want to share along with a key lesson learned?
Cathy: Never lose the cash Drawer!! I threw it away somehow. I’ll never live that one down, the lesson is not to be so tired you don’t think ask for help when you need it.

Learn more about Cathy’s ultimate skincare business and view other businesses that entered and placed in the competition by clicking here for the top ten and a full list 2014 Home-Based 100 Business Winners and entrants.

Do you have a startup? Are you a passionate entrepreneur with an idea that has taken off and want to share your success with others? Would you like your business to receive priceless exposure in the media and be positioned to take your business to the next level? Then join us this fall for the 8th Annual StartupNation Home-Based 100 Competition which ranks outstanding home-based businesses and the amazing people behind them! Watch for your change to enter! In the meantime, be sure to visit us daily for new content to support and grow your business!

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