Pew Study: Small Business Most Trusted “Institution”

Latest posts by Rich Sloan (see all)

Trust Congress?

Sorry, that institution got among the lowest ratings in a Pew Research Center study that was recently released. The Pew Center polled Americans to determine who they trusted least and who they trusted most.

Small business owners – you should be proud. America trusts YOU most.

More than churches, our President, labor unions, the Federal Government, small businesses reign supreme in the eyes of the American public.

Here’s a ratings chart that shows the results:

PUBLIC’S VIEWS OF INSTITUTIONS
 
Positive
  Negative
  Other/ Don’t know
Small business
71
19
10
Technology companies
68
18
14
Churches & religious orgs
63
22
15
Colleges & universities
61
26
13
Obama administration
45
45
10
Entertainment industry
33
51
16
Labor unions
32
49
18
Federal agencies and depts
31
54
16
National news media
31
57
12
Large corporations
25
64
12
Federal government
25
65
9
Congress
24
65
12
Banks & financial inst
22
69
10
Pew Research Center March 11-21. Figures may not add to 100% because of rounding

Just edging out Congress as the least trusted institution are banks and financial institutions. I figure it’s the mortgage crisis and recent bail-out ballyhoo that has so terribly tarnished the perception of banks, coupled with the lack of lending at this critical juncture for Americans.

It’s good to be SOLID when it comes to reputation and perception on the street. It’s a big help when us little guys and gals go toe to toe with the behemoth corporations and compete with our service and product offerings.

Be proud to carry the small business torch, folks – not only do you live it, but America “gets it.”

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